Google is planning to restrict terms within the search query report in order to show only the terms that was "searched by a significant number of users." This update was, not surprisingly, was met with a level of anger by the SEM community, leaving them feeling frustrated. This was one of the main ways we [...]
What is Keyword Match Type Best Practice? How Do We Opt-Out of Auto-Applied Google Ads Recommendations?
In this Marketing O'Clock episode, Menachem Ani shared an email from Google Ads regarding auto-applied recommendations that would soon go into effect in his accounts. The gang also tells us how we can check to see if auto-applied recommendations are enabled in our accounts, and how we can opt-out if we so choose. https://www.youtube.com/watch?v=z9wCzOVeccE
Before you start doing any work on SEO, it's important that you get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you have to know the needs of our searchers, the search demand landscape of the SERPs, and the sort of competition you're up against. In [...]
It seems that Bing Ads has improved search terms reporting by providing more data, as well as the ability to track more campaigns. Advertisers using Bing Ads are now able to utilize the platform's search terms management capabilities with shopping campaigns. With search terms management, advertisers are able to specify which keywords to track with respect to [...]
As you know, advertisers that have keywords which are triggered by the same search term compete with one another in what is called the Ad Auction. But you may be surprised to find that before this happens, there is an internal auction, inside of your own Google ads account, where could be essentially competing with [...]
Keyword research has been around for as long as SEO in general has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results.As the online search market became a lot larger over time, there was a clear [...]
Matching up a keyword with what Google thinks users want to see for that keyword can seem like magic. But you don't have to be a wizard to figure it out. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Eric Enge explains why understanding user intent is the first [...]
How to Use the “Keywords by Site” Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting – Whiteboard Friday
In these days of modern-day SEO software, one of the most helpful functions is the idea of a "keyword universe," which is a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. This sort of ranking data can be crazy powerful, and with this [...]
How to find long tail keywords with SEMrush to help increase your traffic, rankings, and conversions.
In the world of search engine optimization (SEO), high keyword rankings are not just highly sought after, but they are the most sought after achievement in the industry. Any small business or brand strives to obtain the first organic listing in search results, since the traffic and lead opportunities that are associated with this position [...]