Finding out what keywords your competitors are ranking for can provide valuable insights to help inform your own SEO strategy. In this Moz video, Varad demonstrates how to use the Explore By Site tool in Moz Pro to view the top ranking keywords for competitor domains, subdomains or specific pages. With just a few clicks, …

Explore a Competitor’s Top Ranking Keywords Read More »

In the ever-evolving landscape of digital marketing, few elements hold as much sway over a website’s success as strategic keyword research. Imagine having a roadmap that guides you through the intricate pathways of user intent and the buyer’s journey, leading your audience straight to your virtual doorstep. It’s like deciphering the secret language of your …

Map Your Keywords to the Buyer’s Journey and User Intent Read More »

Search engine optimization (SEO) is crucial for driving relevant traffic to your website. A key component of an effective SEO strategy is identifying and targeting the right keywords. But not all keywords are created equal – there are many different types of keywords that serve different purposes. In this post, we will outline the 13 …

13 Most Important Types of Keywords for SEO Read More »

In Search Engine Optimization (SEO), understanding the buyer’s journey is key. It unfolds in three distinct stages: the top-of-the-funnel (ToFu), the middle-of-the-funnel (MoFu), and the bottom-of-the-funnel (BoFu). During the ToFu stage, individuals are in the early stages of researching a particular product or service. As they progress to the MoFu stage, they start narrowing down …

Prioritizing Bottom of Funnel Keywords in SEO: A Must for Brands Read More »

It’s not surprising that, in today’s day and age of blogging and content creation, competition for attention is fierce. The strategic use of targeted keywords has become an essential weapon for bloggers and content creators. By optimizing your blog posts with carefully chosen keywords, you can soar above the noise and attract the right audience …

Strategies for Optimizing Blog Posts with Targeted Keywords Read More »

Keywords play a vital role in helping people find information online. Whether you have a website or a blog, choosing the right keywords is crucial for increasing your visibility to potential customers. In this blog post, we will explore what keywords are and provide you with tips on how to choose the right ones. First …

What Are Keywords and How Do I Choose the Right Ones? Read More »

When it comes to creating a content strategy, many businesses will typically focus on attracting a large audience by generating awareness. We know that increasing visibility and getting traffic to your website is important for business, it’s just as important to focus on converting that traffic into paying customers. If you think that your current …

Strategies for Identifying Keywords That Convert Read More »

Many marketers tend to do this – they take a once-and-done approach to keyword research, and Google decides to change how things work. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.