keywords

Moving Targets: Keywords In Crisis

Many marketers tend to do this – they take a once-and-done approach to keyword research, and Google decides to change how things work. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.

Do Brand Keywords Matter For Every Audience?

Keywords are important in SEO and in marketing because they tell search engines about the content of your website’s page. With branded keywords are phrases directly associated with your brand, products and services. These types of keywords are discoverable through both social media and search engines. It’s important to understand what the needs of your audience if …

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There Is No SEO Bonus For Keyword-Based Domains, According to Google

Over on Reddit, a question was posed to Google, asking how Google would rank various keyword-based domains, and the ranking benefits of using the keywords in the domain name: “How would Google rank the following domains: web-design.com, web.design, web-design.net?” Mueller said that there isn’t any SEO bonus for keywords in the domain, giving reasons why …

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There Is No SEO Bonus For Keyword-Based Domains, According to Google

Over on Reddit, a question was posed to Google, asking how Google would rank various keyword-based domains, and the ranking benefits of using the keywords in the domain name: “How would Google rank the following domains: web-design.com, web.design, web-design.net?” Mueller said that there isn’t any SEO bonus for keywords in the domain, giving reasons why …

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Is Keyword Density A Google Ranking Factor?

For a while now, there are those folks who believe that having a certain amount of keywords on a web page (aka keyword density) has an affect on their website’s search rank. What is keyword density? Keyword density is the how many times a specific keyword is appears on a page of content. Typically, it’s expressed in a …

Is Keyword Density A Google Ranking Factor? Read More »

Is Keyword Density A Google Ranking Factor?

For a while now, there are those folks who believe that having a certain amount of keywords on a web page (aka keyword density) has an affect on their website’s search rank. What is keyword density? Keyword density is the how many times a specific keyword is appears on a page of content. Typically, it’s expressed in a …

Is Keyword Density A Google Ranking Factor? Read More »

Creating A Keyword Strategy For Comparison Content

No matter the kind of business you run, you will want to make sure you incorporate comparison keywords into your organic product marketing strategy. People who search for comparison keywords are one step closer to becoming a conversion for your business. If you can compare your product or service against the competition, you will be …

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