Development

If you plan to succeed online and grow your business through online channels, you’re going to need development help. Whether you need a complex custom ecommerce website built from scratch, a simple themed WordPress site setup, or individual fixes, plug-ins, site maintenance, or coding assistance, Thrive’s experienced technical staff has you covered! We will work directly with your in-house technical team, collaborate with your current development contractors, or take on all development needs ourselves. Every situation is different. Thrive will work to make yours a success! Web Development.

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!

Microsoft Advertising To Deprecate Average Position After All

After Google Ads said that it would be sunsetting average position, Microsoft Advertising came out with impression share reporting metrics but said it would continue showing average position as well. On January 15, Microsoft Advertising announced that it would deprecate average position beginning in April. The company introduced the slate of position metrics, which Microsoft is calling them [...]

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Frédéric Dubut Of Bing On Core Ranking, Spam Fighting And Much More

Barry Schwartz was able to sit down and talk to Frédéric Dubut, the lead PM of Bing's core ranking team during the latest SMX East. Barry asked questions centered around how Bing search works, and the two discussed everything from crawling, indexing and rendering, to spam fighting and even core ranking. https://youtu.be/2aq6FcL6phE Source - Barry [...]

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Microsoft Acquires E-Commerce Advertising Vendor PromoteIQ

Microsoft has acquired vendor marketing platform PromoteIQ, an automated product marketing platform that enables brand manufacturers to run sponsored ads on participating retailers' e-commerce sites to generate visibility and revenue from these sites. Retailers and advertisers are being offered analytics dashboards in order to track campaign performance. Sponsored product ads bought through PromoteIQ appear on retailer’s e-commerce [...]

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LinkedIn Taps Bing Search Data For Interest Targeting

LinkedIn, which is owned by Microsoft, is expanding its interest targeting capability with Bing search data. Bing recently began incorporating LinkedIn data for search ad targeting and now we’re seeing search data being used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. With this expansion into interest targeting capability, advertisers will be [...]

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Google Home Wins Smart Speaker IQ Test But Siri Beats Alexa And Cortana

The results of Loup Ventures annual "smarkt speaker IQ" test has now been published, and the surprise winner is Google Home.  According to the results, Apple's HomePad and Siri bested Alexa and Cortana, which is quite a surprise. 800 questions was asked to the virtual assistants, and then graded based on whether the question was understood [...]

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Bing Teams Up With Intent Lab To Add Deeper AI-Powered Insights To Search

Marketers who use Bing Ads are now able to learn customers are thinking at every stage of their online journey through a new strategic partnership between Microsoft and Intent Lab.  Intent Lab is a joint research unit of Performics and the Northwestern University Medill School of Journalism, Media and Integrated Marketing Communications that studies the motivations behind [...]

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Cortana Loses Its Chief After Just 8 Months

Microsoft's vice president in charge of Cortana, Javier Soltero is leaving the company in December.  Javier came to Microsoft in 2014 through an acquisition. Soltero, before being placed in charge of Cortana, created update versions of Outlook for iOS and Android.  He was then chosen to lead the Cortana team since March.  Currently, it's not clear what made [...]

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Polished Microsoft News App Joins Rivals Google And Apple News

  The Redmond, Washington company, Microsoft is launching new apps and a range of new desktop news experiences, called Microsoft News, on MSN, the Edge browser and other Microsoft properties. With this new experience, it is a mix of publisher partnerships, algorithms and human editorial curation.  These experiences not only seem to be well-designed apps that appear [...]

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Microsoft Acquires Semantic Machines, Signaling A Deeper Move Into ‘Conversational AI’

Microsoft, with their recent acquisition of Semantic Machines, is bolstering its commitment to conversational artificial intelligence (AI).  This news was announced David Ku, Microsoft corporate vice president and chief technology officer for AI and research. According to Microsoft, the Berkeley-based technology company has created a “revolutionary” new approach to building AI. With this move, Microsoft underscores its [...]

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