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Microsoft has been reported to be rolling out the new Bing AI search and chat experience to mobile, which will use the Bing mobile app and Edge mobile add browser. Bing Chat will be included for both iOS and Android. Not only that, you will be able to use your voice to search in Bing Chat …
New Microsoft Bing Chat Is Now Rolling Out To Mobile Devices With Voice Search Read More »
When you’re doing PPC, the first platform you think of is Google Ads, and on most occasions, you probably wouldn’t even think of Microsoft as another PPC option. That’s ok, because others forget too. But if you do remember to utilize it, Microsoft Advertising will easily help you reach even larger audiences than what you …
3 Reasons Why You Should Use Microsoft Advertising For Your Business Read More »
On February 22, Microsoft Ads recently launched a feature to their platform, something that is surprisingly unique and not seen on Google Ads – Dynamic descriptions for Dynamic Search Ads. Not only can advertisers present dynamic headlines, they can choose to sere dynamic descriptions to Bing users. The following markets that dynamic descriptions for Dynamic …
Microsoft Ads Releases Dynamic Descriptions For Dynamic Search Ads Read More »
On February 22, Microsoft Ads recently launched a feature to their platform, something that is surprisingly unique and not seen on Google Ads – Dynamic descriptions for Dynamic Search Ads. Not only can advertisers present dynamic headlines, they can choose to sere dynamic descriptions to Bing users. The following markets that dynamic descriptions for Dynamic …
Microsoft Ads Releases Dynamic Descriptions For Dynamic Search Ads Read More »
On this episode of Marketing O’Clock, here are the things they discuss: Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. The Marking O’Clock team breaks …
The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads Read More »
In this episode of Marketing O’ Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will …
Back in February of 2021, Google announced that they would begin rolling out changes to phrase match and broad match modifiers. With that roll out complete, advertisers could reach people with the following keyword match types: Exact match for precision Broad match for reach Phrase match and broad match modifier for a balance of both …
Updated Phrase Match Will Roll Out To All Languages In July Read More »
According to an announcement by Microsoft, phrase matching will be expanding by the middle of May to include broad match modifier traffic. Google chose to announce the same thing for their own search engine earlier this year. The reason why Microsoft chose to do the same thing as Google is to make adoption as easy …
Microsoft Advertising Will Treat Phrase Matching The Same Way Google Ads Does Read More »
This week The Marketing O’Clock team breaks down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar, and more!
During Microsoft’s monthly roundup of recent product announcements and updates, the company teased something they call flyer extensions. This new type of extension will display more product promotions in your ads and is currently available to advertisers in the US. Also, customer match will roll out in the coming months, and will let advertisers to …
Microsoft Teases Flyer Extensions And Customer Match Read More »