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Category: Microsoft

Introducing Microsoft Insights: Enhancing Universal Event Tracking Tags

By Scott Davenport | May 30, 2023 | Microsoft

Having a deep understanding of user engagement on a website is important for any business, particularly when evaluating the success of advertising campaigns. In order to help advertisers do just that, Microsoft has recently introduced out with Universal Event Tracking (UET) tags, which will help businesses boost website traffic and conversions. According to Microsoft, here …

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Twitter Is Removed From Microsoft’s Social Media Management Platform

By Scott Davenport | April 20, 2023 | Microsoft, Twitter, Twitter Ads

It’s been pretty clear for a while now that Twitter has been having trouble making money, even before Elon took control. But now, it looks like the platform has been dealt another blow. Microsoft has recently announced that it will be removing Twitter from its Digital Marketing Center management element. This will begin on April 25, …

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New Microsoft Bing Chat Is Now Rolling Out To Mobile Devices With Voice Search

By Scott Davenport | February 22, 2023 | Bing, Bing Mobile, Microsoft

Microsoft has been reported to be rolling out the new Bing AI search and chat experience to mobile, which will use the Bing mobile app and Edge mobile add browser. Bing Chat will be included for both iOS and Android. Not only that, you will be able to use your voice to search in Bing Chat …

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3 Reasons Why You Should Use Microsoft Advertising For Your Business

By Scott Davenport | August 25, 2022 | Microsoft, Microsoft Advertising

When you’re doing PPC, the first platform you think of is Google Ads, and on most occasions, you probably wouldn’t even think of Microsoft as another PPC option. That’s ok, because others forget too. But if you do remember to utilize it, Microsoft Advertising will easily help you reach even larger audiences than what you …

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Microsoft Ads Releases Dynamic Descriptions For Dynamic Search Ads

By Scott Davenport | February 22, 2022 | Dynamic Search Ads, Microsoft, Microsoft Ads

On February 22, Microsoft Ads recently launched a feature to their platform, something that is surprisingly unique and not seen on Google Ads – Dynamic descriptions for Dynamic Search Ads. Not only can advertisers present dynamic headlines, they can choose to sere dynamic descriptions to Bing users. The following markets that dynamic descriptions for Dynamic …

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The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads

By Scott Davenport | October 25, 2021 | Ads, Google, Microsoft, Search Ads, Search Advertising

On this episode of Marketing O’Clock, here are the things they discuss: Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. The Marking O’Clock team breaks …

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Multimedia Ads Arrive in Microsoft Advertising

By Scott Davenport | July 22, 2021 | Ads, Facebook, Google, Microsoft, TikTok

In this episode of Marketing O’ Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will …

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Updated Phrase Match Will Roll Out To All Languages In July

By Scott Davenport | May 19, 2021 | Google, Google Ads, Microsoft, Microsoft Advertising, Phrase Match

Back in February of 2021, Google announced that they would begin rolling out changes to phrase match and broad match modifiers. With that roll out complete, advertisers could reach people with the following keyword match types: Exact match for precision Broad match for reach Phrase match and broad match modifier for a balance of both …

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Microsoft Advertising Will Treat Phrase Matching The Same Way Google Ads Does

By Scott Davenport | May 5, 2021 | Google Ads, Microsoft, Microsoft Advertising

According to an announcement by Microsoft, phrase matching will be expanding by the middle of May to include broad match modifier traffic. Google chose to announce the same thing for their own search engine earlier this year. The reason why Microsoft chose to do the same thing as Google is to make adoption as easy …

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Microsoft Ads Adds New Features for Advertisers

By Scott Davenport | April 26, 2021 | Microsoft, Microsoft Advertising

This week The Marketing O’Clock team breaks down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar, and more!