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Bing Ads Launches Mobile Price Extensions

On Wednesday 4, Bing Ads announced the rollout of price extensions. Price extensions appear in text ads that appear in the top spot in mobile search results.  With price extensions, advertisers can show prices for products or services, as well as an up to 25-character description with each extension.  A single price extension is visible [...]

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Bing Ads Editor Getting Support For Account Level Ad Extensions

Back in September of 2017, Bing Ads rolled out account level ad extensions.  With that, advertisers were able to assign an extension across all the campaigns in an account.  There finally is going to be support for them in Bing Ads Editor. Looking at callout extensions, advertisers will be able to associate account-level ad extensions in Editor as [...]

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Bing Begins Removing Sidebar Text Ads On Desktop

Bing will be removing text from the sidebar in desktop search results, which is similar to what Google did.  Beginning March 26, we will not be seeing any more sidebar text ads in the US. Bing, similar to Google, has concluded that by removing text ads in the sidebar, there will be an increase in ads clicks for [...]

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Bing Has Confirmed Support For JSON-LD Formatted Markup

It has been confirmed by Bing that it is actively building out verification tools within its Webmaster Tools set to enable verification of structured data markup that is in JSON-LD format.  Currently, the support that exists includes validation for markup in Microdata or RDFa format only. After seeing this tweet from CBSi’s Jon Henshaw, we reached out [...]

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Bing Entity Search API Is Now Available

In an announcement made by Bing, the Bing Entity Search API has been made available to US based users, as well as Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain and the United Kingdom regions. With the Bing Entity Search API, developers and creators can programmatically pull in Bing Knowledge Graph structured data on topics, like people, places, things, [...]

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Bing Ads Launches ‘Fan’ Community Program For Its Most Dedicated Advertisers

In order to help advance their platform, Bing Ads creating a community for the most enthusiastic advertisers. In an announcement made on Thursday from Franes Donegan-Ryan, Bing Ads Community Manager, he said that the team is looking for active users who want to engage the community and help Bing Ads “build better products,” “push us to be innovative” [...]

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Labels Now Available In Bing Ads Editor For Dynamic Search Ads

In an announcement from Bing Ads, users now have the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. With labels, advertisers can organize information in a way that is easier for them to filter and create rules around.  It's now possible to use methods such as labeling "Evergreen" [...]

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How Do You Optimize Content For A Voice-First World?

The use of voice search and voice assistants that answer questions have been on the rise for years now, and according to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. These days, the technology behind voice recognition has been getting better and better.  As an example, [...]

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Bing Ads Rolls Out Multiuser Access With Single Sign-On

Since the launch of the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads now offers an additional way to manage multiple accounts easily. Users who have Multi-User Access will allow them to have a single email and password to access all of the Bing Ads accounts they manage.  With this single login feature, it [...]

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Bing Hotel Ads Moving Out Of Beta To General Release With Koddi

Last year, after Bing Ads ran its Hotel Ads offering in beta, it decided to roll them out in general release.  Bing Ads' initial partner is travel advertising platform Koddi, which is also participated in the beta. The Hotel Ads experience in Bing is much like Google's.  Bing's interface gives searchers a fast way to input travel [...]

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