There are some updates that Bing Ads are rolling our with to its UI that makes it easier to analyze and optimize campaigns. It is now easier to adjust location target settings, including bid adjustments, in bulk across multiple campaigns. If you look in the Settings tab, there is a new "Location" option that will show the [...]
Two new features Microsoft unveiled two new features within Bing when Fabrice Canel, the principal program manager, made an appearance at SMX Advanced on the morning of June 12. The first thing he announced was the support within Bing Webmaster Tools, which lets users debug and view their JSON-LD markup. Second, he announced support for a Bing [...]
Now, it's easier to get started with Bing's Shopping campaigns. This week, Bing Ads has launched the ability to import product feeds from Google Merchant Center into Bing Merchant Center. Beginning from the Import tab found in Bing Merchant Center (MBC), advertisers are able to sign into their Google Merchant Center accounts and pull in feeds directly [...]
Beginning July 1, 2018, Bing will not allow ads for BB guns, paintball guns, air rifles or parts that can be attached to weapons, used to create ammunition, or aid in the reloading of weapons. There is an already existing ban on ads for firearms, integral weapon parts and ammunition, and this new update expands [...]
In an announcement made by Bing Ads, the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. What are in-market audiences? They are groups of users that are determined to be actively in the market for a specific product or service category. Bing Ads takes into account user [...]
Bing Ads is now banning ads that promote cyptocurrency sales, offerings and related products. Facebook, Google and Twitter banned cryptocurrency ads earlier this year. “Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam [...]
On Wednesday 4, Bing Ads announced the rollout of price extensions. Price extensions appear in text ads that appear in the top spot in mobile search results. With price extensions, advertisers can show prices for products or services, as well as an up to 25-character description with each extension. A single price extension is visible [...]
Back in September of 2017, Bing Ads rolled out account level ad extensions. With that, advertisers were able to assign an extension across all the campaigns in an account. There finally is going to be support for them in Bing Ads Editor. Looking at callout extensions, advertisers will be able to associate account-level ad extensions in Editor as [...]
Bing will be removing text from the sidebar in desktop search results, which is similar to what Google did. Beginning March 26, we will not be seeing any more sidebar text ads in the US. Bing, similar to Google, has concluded that by removing text ads in the sidebar, there will be an increase in ads clicks for [...]
It has been confirmed by Bing that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup that is in JSON-LD format. Currently, the support that exists includes validation for schema.org markup in Microdata or RDFa format only. After seeing this tweet from CBSi’s Jon Henshaw, we reached out [...]