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Inclusive Language In Search

In this Google Search Central video, John and Martin talk with guest stars Zineb Ait Bahajji and Bruno Cartoni from Google about inclusive language. They talk about principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more!

Inclusive Language In Search

In this Google Search Central video, John and Martin talk with guest stars Zineb Ait Bahajji and Bruno Cartoni from Google about inclusive language. They talk about principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more!

Google Updates Its ‘How Search Works’ Website, Providing More Insight Into SEO Best Practices

Do you want to understand how Google ranks its search results? Are you trying to find a way to align your content approach with they key discovery parameters laid down by Google? Recently, Google released an updated version of ‘How Search Works’ website. This update provides a lot of insights and links to a wonderful …

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John Shehata, the Global Vice President at Condé Nast Talks About Search

Barry Schwartz of Search Engine Land spoke with the Global Vice President of Audience Development Strategy & CRM at Condé Nast, John Shehata. During their talk, they spoke about a variety of topics, including SEO. Their conversation lasted about 40 minutes, and can be watched over the course of four videos, which all can be …

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3 Ways You Can Use Instagram’s Keyword Search Option To Build Up Your Business

Recently, Instagram made some recent keyword search changes, and it may be able to help your posts get discovered even if you don’t include any hashtags to it. Previously, if a post didn’t have any hashtags, it would make things much more difficult when users tried searching for content. In a Social Media Today post, Dhariana Lozano …

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Understanding & Fulfilling Search Intent – Whiteboard Friday

Google contains a world of information, literally, and its goal is to serve the best answers to searchers’ questions. This means that understanding what your target audience is searching for and why it’s important. Here’s a question – how do you analyze and fulfill true search intent effectively? In this episode of Whiteboard Friday, Britney …

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Over 50% of Local Business Websites Receive Less Than 500 Visits Per Month

It was found in a study of Google Analytics for local businesses that their websites are attracting an average of 414 monthly users, with 50% of traffic coming from organic search. Over 11,000 websites were analyzed by BrightLocal to determine benchmarks for local business websites across a number of different industries. On the lower end, 13% …

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