Exciting news for search marketing professionals! Semrush, a leading SaaS platform for online visibility management and content marketing, has acquired Third Door Media, the parent company of Search Engine Land (SEL). This means that SEL, along with its sister publications SMX – Search Marketing Expo, MarTech.org and the MarTech Conference, and Digital Marketing Depot, are now part of the Semrush family.
In addition to Search Engine Land, Semrush acquired all of Third Door Media’s brands:
But what does this mean for you, the reader? Rest assured, SEL’s core mission of keeping you informed and educated on the latest developments in search marketing remains unchanged. We’ll continue to deliver breaking news, insightful analysis, trend reports, and helpful content to empower your SEO and digital marketing strategies.
This acquisition unites two powerhouses in the search marketing and SEO space. Both SEL and Semrush have been dedicated to supporting the search marketing community for nearly two decades, one through trusted news and actionable advice, the other through industry-leading tools and educational resources. By combining forces, they aim to significantly enhance the value they offer to marketers.
There will be no disruption to SEL’s editorial independence. You can expect the same high-quality content from our team of expert columnists, including Barry Schwartz, a Search Engine Land mainstay since its inception. SMX Next, happening November 13-14, will proceed as planned. Stay tuned for exciting announcements about the future of SMX – Advanced, Next, and Master Classes.
Overall, this acquisition signals a positive move for the search marketing industry. Semrush’s resources and tools, coupled with SEL’s established platform and expertise, will create a one-stop shop for marketers looking to stay ahead of the curve. We’re excited about this new chapter and the possibilities it holds for delivering even greater value to our readers.