Meta has recently released a study that dives into the effectiveness of its ad campaigns. With a particular emphasis on the impact of video formats, including the immensely popular Reels, this research provides invaluable insights into the short and long-term efficacy of Meta’s advertising strategies. In collaboration with Nielsen, the study spanned three years, and …

Meta Reveals Fresh Insights on Video Ad Performance (Infographic) Read More »

Like many marketers, you’re probably using Facebook to market your business to reach as many people as possible. But for every tool you use, it’s important to keep up-to-date with the changes that it goes through. The same is true with Facebook. One of the newest improvements to the Creator Studio inbox is it’s change …

Beginner’s Guide: Navigating Facebook’s Business Inbox Read More »

The world of Facebook and Instagram are still a big contender in the social platform war in 2023. Because of that, it’s still important to make sure your brand stays relevant and competitive on the Meta platform. Meta has changed over the year, and it’s always a good idea to make sure you keep up …

5 Best Practices For Meta Advertising In 2023 Read More »

On January 20, 2023, Meta announced an update to the terminology that it uses to display performance metrics. The term ‘people’ was updated to ‘Accounts Center accounts’ within Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights and Instagram Insights. This seems like a small and unremarkable update, but it’s still worth knowing, as it could …

Meta Updates Their Terminology For Accounts Reached Within Ad Campaigns Read More »

According To Meta, the company has announced a set of B2B targeting audience segments with the intention to provide another way for B2B marketers to reach key decision-makers on all of their app. Th segments have been released globally, and is meant to reach all business sizes, including small, medium and large. The reason for this release …

Meta Launches New B2B Advertising Audiences In Order To Help Marketers Reach Key Decision Makers Read More »

Thanks to the pandemic, they way that people interact with each other has definitely changed over the years. We’re seeing less face to face discussions, an increase in online connections, more people working from home, etc. No matter how much we try getting back to normal, I don’t think we’ll ever truly get back to …

Meta Releases Report Into How The Pandemic Changed The Way People Connect With Each Other (Infographic) Read More »

Thanks to the the Cambridge Analytics scandal, Meta decided to implement a range of data protection measures in order to limit access access to people’s personal data and insight. Meta also decided to be transparent on how its systems are being used by a number of groups regarding target messaging. Thanks to to Meta’s Ad Library, the …

Meta Adds More Ad Targeting Information To Its Ad Library Listings Read More »