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The world of Facebook and Instagram are still a big contender in the social platform war in 2023. Because of that, it’s still important to make sure your brand stays relevant and competitive on the Meta platform. Meta has changed over the year, and it’s always a good idea to make sure you keep up …
On January 20, 2023, Meta announced an update to the terminology that it uses to display performance metrics. The term ‘people’ was updated to ‘Accounts Center accounts’ within Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights and Instagram Insights. This seems like a small and unremarkable update, but it’s still worth knowing, as it could …
Meta Updates Their Terminology For Accounts Reached Within Ad Campaigns Read More »
According To Meta, the company has announced a set of B2B targeting audience segments with the intention to provide another way for B2B marketers to reach key decision-makers on all of their app. Th segments have been released globally, and is meant to reach all business sizes, including small, medium and large. The reason for this release …
Thanks to the pandemic, they way that people interact with each other has definitely changed over the years. We’re seeing less face to face discussions, an increase in online connections, more people working from home, etc. No matter how much we try getting back to normal, I don’t think we’ll ever truly get back to …
Thanks to the the Cambridge Analytics scandal, Meta decided to implement a range of data protection measures in order to limit access access to people’s personal data and insight. Meta also decided to be transparent on how its systems are being used by a number of groups regarding target messaging. Thanks to to Meta’s Ad Library, the …
Meta Adds More Ad Targeting Information To Its Ad Library Listings Read More »
If you’re trying to deal with the latest, emerging trends, and what they could mean for your marketing, this’ll help! On February 17, published a new cultural trends report – an overview of the newest, and evolving conversation trend shifts. These shifts are based on billions of posts found online, as well as comments from across …
Meta Publishes New Report into Evolving Conversation Trends and Interests (Infographic) Read More »
If you’re trying to deal with the latest, emerging trends, and what they could mean for your marketing, this’ll help! On February 17, published a new cultural trends report – an overview of the newest, and evolving conversation trend shifts. These shifts are based on billions of posts found online, as well as comments from across …
Meta Publishes New Report into Evolving Conversation Trends and Interests (Infographic) Read More »
In December of 2021, Meta decided to sneak in one last update of the year in an announcement regarding some changes the company is making to its ad objective listings in Ads Manager. These changes will simplify and streamline the campaign set-up process by enhancing the focus on practically relevant options and tools. As explained by Meta: …
In December of 2021, Meta decided to sneak in one last update of the year in an announcement regarding some changes the company is making to its ad objective listings in Ads Manager. These changes will simplify and streamline the campaign set-up process by enhancing the focus on practically relevant options and tools. As explained by Meta: …