Meta has recently released a study that dives into the effectiveness of its ad campaigns. With a particular emphasis on the impact of video formats, including the immensely popular Reels, this research provides invaluable insights into the short and long-term efficacy of Meta’s advertising strategies. In collaboration with Nielsen, the study spanned three years, and […]

Like many marketers, you’re probably using Facebook to market your business to reach as many people as possible. But for every tool you use, it’s important to keep up-to-date with the changes that it goes through. The same is true with Facebook. One of the newest improvements to the Creator Studio inbox is it’s change […]

The world of Facebook and Instagram are still a big contender in the social platform war in 2023. Because of that, it’s still important to make sure your brand stays relevant and competitive on the Meta platform. Meta has changed over the year, and it’s always a good idea to make sure you keep up […]

On January 20, 2023, Meta announced an update to the terminology that it uses to display performance metrics. The term ‘people’ was updated to ‘Accounts Center accounts’ within Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights and Instagram Insights. This seems like a small and unremarkable update, but it’s still worth knowing, as it could […]

According To Meta, the company has announced a set of B2B targeting audience segments with the intention to provide another way for B2B marketers to reach key decision-makers on all of their app. Th segments have been released globally, and is meant to reach all business sizes, including small, medium and large. The reason for this release […]

Thanks to the pandemic, they way that people interact with each other has definitely changed over the years. We’re seeing less face to face discussions, an increase in online connections, more people working from home, etc. No matter how much we try getting back to normal, I don’t think we’ll ever truly get back to […]

Thanks to the the Cambridge Analytics scandal, Meta decided to implement a range of data protection measures in order to limit access access to people’s personal data and insight. Meta also decided to be transparent on how its systems are being used by a number of groups regarding target messaging. Thanks to to Meta’s Ad Library, the […]