As public social posting loses its luster, direct messaging has become the new engagement trend. More and more people are turning to DMs for authentic social connection, and platforms have taken notice by enhancing DM features. This shift presents a major opportunity for brands to establish direct relationships with consumers through messaging. With so many …

Messaging Tips That Will Help You Drive Sales (Infographic) Read More »

Facebook advertising remains one of the most effective ways to reach new audiences and scale your business. In this video by Social Media Examiner, we will learn about three advanced scaling strategies that will help us take your Facebook ad campaigns to the next level. The video covers the shotgun method for broad reach, the …

How to Use Advanced Scaling to Take Your Facebook Ads Higher Read More »

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? Discover how to build a team to scale your Facebook and Instagram ads management with this Social Media Examiner video. The video covers some key topics for building an effective internal Facebook ads team: …

How to Build an Internal Facebook Ads Team to Scale Any Business Read More »

Instagram Stories have quickly become a key part of many social media marketing strategies. Their full-screen, visually engaging format makes them perfect for showcasing products, behind-the-scenes content, employee spotlights, and more. But Stories aren’t just for fun – they can also help you generate leads and sales for your business. The ephemeral nature of Stories …

Leveraging Instagram Stories for More Conversions Read More »

Determining the optimal times to post on Facebook can seem like a daunting task. With over 2 billion active monthly users, reaching your target audience on Facebook requires strategic timing. In this post, I’m excited to share an insightful video from digital marketing agency Ignite Visibility that examines research-backed best practices for when to post …

When is The Best Time to Post on Facebook? Read More »

Struggling to generate sales or leads with Facebook ads? This video outlines three common reasons Facebook ads fail to move the needle, and what you can do to fix them: Watch the full video from LYFE Marketing for an in-depth explanation of these factors and tips to dramatically improve your Facebook ad results. With the …

Boost Facebook Ad Results: How to Fix the 3 Most Common Reasons Ads Fail Read More »

Are you looking to promote your business on Instagram? Or are you already on Instagram, and you just want to make sure you’re doing it right? If so, Instagram has recently released an updated overview of the available ad formats for advertisers. This overview includes valuable information on the optimal utilization of each format, including …

An Overview to Instagram Ad Formats (Infographic) Read More »

If you’re running a Facebook business page for your brand, there’s a good change you’ve got a growing team of people to help keep things running smoothly. This means you’ll need to delegate marketing tasks at some point if you haven’t already. This makes things easier on you to focus on more important things for …

Why Should You Stop Assigning Admin Roles On Facebook? Read More »

Like many marketers, you’re probably using Facebook to market your business to reach as many people as possible. But for every tool you use, it’s important to keep up-to-date with the changes that it goes through. The same is true with Facebook. One of the newest improvements to the Creator Studio inbox is it’s change …

Beginner’s Guide: Navigating Facebook’s Business Inbox Read More »