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We know that there are a number of different social platforms that businesses use to get their messaging, branding and advertising out to the masses, but which platform seems to be the most important of them all? It seems that, according to a new survey by Skynova, Facebook is the most critical platform for small …
So you’ve been creating ads for your Facebook marketing. They’ve been doing fairly well, but you feel like you could be doing more. You could be doing better. There’s got to be a way to mix things up and get even more exposure and engagement with your Facebook ads. If you want to learn the …
For a while, we all know about Twitter Blue and its subscription service, but have you heard about Meta Verified accounts? A new subscription service called Meta Verified will become available in Australia and New Zealand this week, and will soon expand into other countries. The service will cost $11.00 (or $14.99 if you purchased …
Paid Subscription Showdown: Twitter Blue VS Meta Verified (Infographic) Read More »
These days, organic marketing isn’t easy, regardless of the platform you are working with. When done thoughtfully and intentionally, Facebook organic marketing is still a great way to boos awareness of your product or service online. Explore the Best 2023 Organic Facebook Strategy with Social Media Examiner and Jerry Potter featuring Mari Smith.
If you’re marketing your business on any sort of platform, you know that planning is a must. You don’t just put up ads wily nily, you have to put some planning and thought into it – it’s a bit of a crucial element to any marketing campaign Instagram for Business recently shared some quick tips to …
Do you want more customers from your Facebook campaigns? Are you looking for a model for scaling Facebook ads? Check out this Social Media Examiner video to discover a three-step Facebook ads strategy to scale your business results. Here are the things that this video covers:
If you’re using Facebook for your marketing, you may want to pay attention to this – Facebook getting rid of Creator Studio and replacing this with Meta Business Suite. Here’s a breakdown of the following LYFE Marketing video that discusses this topic: Part 1: What’s Happening?Part 2: New Meta Suite FunctionalitiesPart 3: 3 Things To …
What Small Business Owners Need to Know About Facebook Creator Studio Is Getting Deleted Read More »
The world of Facebook and Instagram are still a big contender in the social platform war in 2023. Because of that, it’s still important to make sure your brand stays relevant and competitive on the Meta platform. Meta has changed over the year, and it’s always a good idea to make sure you keep up …
When it’s done right, persuasive ads can bring in new audiences while using the opinions, feelings and desires of your customers and clients to compel them to purchase a product or service from your brand. Getting the attention of your audience and showing them all of the benefits of your brand’s products and services is …
How Do You Write Persuasive Facebook Ads That Convert? Read More »
On January 20, 2023, Meta announced an update to the terminology that it uses to display performance metrics. The term ‘people’ was updated to ‘Accounts Center accounts’ within Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights and Instagram Insights. This seems like a small and unremarkable update, but it’s still worth knowing, as it could …
Meta Updates Their Terminology For Accounts Reached Within Ad Campaigns Read More »