Facebook

According To A New Survey, Facebook Remains The Most Important Network For SMBs (Infographic)

We know that there are a number of different social platforms that businesses use to get their messaging, branding and advertising out to the masses, but which platform seems to be the most important of them all? It seems that, according to a new survey by Skynova, Facebook is the most critical platform for small …

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What Sort Of Facebook Ads Should You Add To Your Social Media Advertising Mix? (Infographic)

So you’ve been creating ads for your Facebook marketing. They’ve been doing fairly well, but you feel like you could be doing more. You could be doing better. There’s got to be a way to mix things up and get even more exposure and engagement with your Facebook ads. If you want to learn the …

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Paid Subscription Showdown: Twitter Blue VS Meta Verified (Infographic)

For a while, we all know about Twitter Blue and its subscription service, but have you heard about Meta Verified accounts? A new subscription service called Meta Verified will become available in Australia and New Zealand this week, and will soon expand into other countries. The service will cost $11.00 (or $14.99 if you purchased …

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What Small Business Owners Need to Know About Facebook Creator Studio Is Getting Deleted

If you’re using Facebook for your marketing, you may want to pay attention to this – Facebook getting rid of Creator Studio and replacing this with Meta Business Suite. Here’s a breakdown of the following LYFE Marketing video that discusses this topic: Part 1: What’s Happening?Part 2: New Meta Suite FunctionalitiesPart 3: 3 Things To …

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Meta Updates Their Terminology For Accounts Reached Within Ad Campaigns

On January 20, 2023, Meta announced an update to the terminology that it uses to display performance metrics. The term ‘people’ was updated to ‘Accounts Center accounts’ within Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights and Instagram Insights. This seems like a small and unremarkable update, but it’s still worth knowing, as it could …

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