Influencer

Why Do Micro-Influencers Play Such An Important Role In Influencer Marketing

These days, influencers are everywhere. It’s a hot form of marketing right now. They can be great for connecting both organic social reach and paid ads, and are incredibly effective when it comes to marketing just about anything. We can say that influencer marketing started way back in the 1930’s when marketers experimented with figures …

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What Is Influencer Marketing – Influencer Marketing Explained

10 years ago, the influencer marketing arena was limited to mainly celebrities and super dedicated bloggers. But now, it seems that there has been a rise in the number of social media influencers. No longer are we seeing a select few people taking on the influencer role. In short, influencer marketing is a type of …

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20 Key Insights From TopRank’s 2022 B2B Influencer Marketing Report (Infographic)

Before we go any further, we should know what influencer marketing is and what it means in the realm of B2B. As we’ve covered in previous posts, influencer marketing focuses on using important and well-known leaders in the industry that helps to drive a brand message to their own audience, essentially growing the original brand’s …

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11 Tools That Will Help You Find Influencers Online

We have discussed influencers and influencer marketing here at Thrive before, and it’s made you want to find some for yourself so you can begin your own influencer marketing campaign. But you’re not sure what you about where to find the right one. Luckily, there are a lot of help out there, and Ignite Visibility …

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The Pros And Cons Of Influencer Marketing For Your Brand (Infographic)

Influencer marketing has been around for sometime now, but it has become wildly popular in the last few years. This kind of marketing has made its way to the forefront, all thanks to the advancements we’ve seen in technology. Anyone who is doing digital marketing for a client, or for their own business is strongly …

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The Ultimate Guide To Measuring Influencer Marketing ROI

It isn’t a secret that influencer marketing marketing is in a constant state of change and evolution. It’s always changing and keeping up at the speed of social, and it’s important that you keep iterating on your influencer program by staying up-to-date with accurate and reliable data. Being able to shift your approach to selecting …

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How Do You Hire Influencers For Your Business?

Sometimes, no matter how long you’ve been in business, there are still plenty of things you can learn. As an example, even if you’ve been around the marketing block for the last 10 years, does that mean you know how you can hire an influencer to help you out with your marketing efforts? Maybe yes, …

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YouTube Influencer Marketing: The Definitive Guide Of 9 Campaign Types

There are many types of marketing available to brands to use to get the word out about the products and services that they provide these days. But let’s be honest, raise your hand if you never thought about or even gave influencer marketing a chance. If you raised your hand, that’s ok! Sometimes people consider …

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8 Steps to Create Your Influencer Marketing Strategy

In recent years, we’ve been seeing an unprecedented growth in influencer marketing, and has been taking the digital marketing industry by storm. If you think about it, online influencer marketing is just like word of mouth – it’s considered the most successful marketing tactic around. The continued growth of influencer marketing can be beneficial for …

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