B2B

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The Four Differences Between B2C and B2B Marketing You Should Know

Working in the digital marketing world, you’re familiar with the B2B and B2C business types. But, you may not be as familiar with the difference in the marketing strategies between the two types. Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. These descriptions …

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11 Best Practices For Successful B2B Email Marketing

Usually, when you think of email marketing, ideas of emails being sent out to individual customers comes to mind. This is what we’d consider B2C email marketing. Here, you are trying to promote services and products to individual people in hopes of creating customers. But B2B email is a little different. This is a type …

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A B2B Multichannel Full-Funnel Strategy In Five Steps? Yes!

When you’re marketing a B2B, you want to make sure that you have a well put together B2B multichannel funnel strategy. Utilizing a number of channels through a marketing campaign can help you improve connections, leads and conversions. By connecting with your target audience in ways that fits with their unique needs and preferences, you’ll …

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Do You Want Some Creative Whitepaper Ideas To Really Impress Your B2B Audience?

A whitepaper is an authoritative report or guide that often addresses issues and how to solve them. The term originated when government papers were coded by color to indicate distribution, with white designated for public access. They are among the top lead generation tools of B2B marketers, but you have to be able to show off …

Do You Want Some Creative Whitepaper Ideas To Really Impress Your B2B Audience? Read More »

Do You Want Some Creative Whitepaper Ideas To Really Impress Your B2B Audience?

A whitepaper is an authoritative report or guide that often addresses issues and how to solve them. The term originated when government papers were coded by color to indicate distribution, with white designated for public access. They are among the top lead generation tools of B2B marketers, but you have to be able to show off …

Do You Want Some Creative Whitepaper Ideas To Really Impress Your B2B Audience? Read More »

10 Examples Of The Best of B2B Marketing Content

Content marketing allows B2B companies to show they care about the same things as their customers. Building a relationship is important in B2B because you’re rarely selling at volume in the way B2C companies can. It does seem that B2C businesses have all the fun, so to speak, when it comes to content marketing. but you …

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