B2B

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What Are Some Common Mistakes You Should Avoid In The B2B Lead Generation Process?

It seems that lead generation just isn’t as important for small businesses and startups as they used to be. This is a bad mindset to be in, because businesses have to be able to bring in new customers at a constant rate in order to keep up with growth and profitability. If these businesses utilize …

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15 Ways The B2B Influencer Marketing Industry Is Changing (Infographic)

It’s crazy to see how social platforms these days becoming more and more creative, aligning with entertainment, influencer marketing has become an increasingly important tactic for brands to tap into. As Social Media Today said, influencer marketing doesn’t always seem like a good a fit as B2C, B2B brands are also looking to influencers to …

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5 B2B Social Media Trends That’ll Change Your Whole Strategy (Infographic)

We’re closing in at the end of the 2022, which means it’s high time we begin thinking about the year ahead. One of the things you’ll want to consider for 2023 is your B2B marketing budget. What is the right amount of money should you spend for the next 12 months? Why should social media …

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Do You Need A B2B Facebook And Instagram Ad Guide?

These days, B2B marketers are using a smorgasbord of social media platforms to reach out to their audience. According to Social Media Examiner, among B2B marketers, Facebook (89%) is now the most used social networking platform, followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). This isn’t the first time we’ve heard about …

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