With over 383 million daily active users, Snapchat has become a social media powerhouse that no brand can afford to ignore. But how exactly can Snapchat benefit your B2B or B2C marketing strategy? In this informative infographic from the team at Brafton, you’ll discover 13 surprising ways Snapchat can help you boost brand awareness, drive […]

Working in the digital marketing world, you’re familiar with the B2B and B2C business types. But, you may not be as familiar with the difference in the marketing strategies between the two types. Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. These descriptions […]