Audience

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Twitter Ads – How To Target Competitor Audiences

Are you struggling to get in front of your Twitter audience? In that case, you may want to try a different way of doing it – competitor targeting. But what is competitor targeting? Competitor targeting is when you use any sort of tactic that identifies any specific competitor, and then targets their audience and customers. …

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7 Ways You Can Grow Your Audience On Every Social Media Platform (Infographic)

So, you’re tying to gain more followers across your social media platforms, but you’re not sure how you can actually do it?  Giraffe Social Media has finally shared some tips on how you can get more followers in this infographic. The infographic discusses these points: Repackage and repurpose Steal like an artist Trends are your friend …

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What Are Some Great Tactics For Advanced Google Ads Audience Targeting?

Do you remember how back in the day, when you wanted to market something, you would rely mostly on keywords to help drive the success of your PPC marketing efforts? Unfortunately, it’s not quite that easy anymore. There are so many different ways to market these days, and it can be overwhelming. One of the …

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Target Marketing Example: Nail Down Your Target Audience

Are you trying to determine your target audience? Being able to understand your target audience is key in having a successful digital marketing strategy and a profitable business. In this LYFE Marketing video, we’re going to show you how to nail down your target audience and create a target marketing strategy + some target marketing …

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Target Marketing Example: Nail Down Your Target Audience

Are you trying to determine your target audience? Being able to understand your target audience is key in having a successful digital marketing strategy and a profitable business. In this LYFE Marketing video, we’re going to show you how to nail down your target audience and create a target marketing strategy + some target marketing …

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PPC Audience Strategy – Targeting VS Observation

When it comes to setting audience strategy in PPC, there are two key components: Targeting Observation What is the difference between targeting and Observation settings? You can use targeting to specify audiences you’d like to reach or content you’d like your ads to appear on. In addition, you can use observations to get reports on certain …

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PPC Audience Strategy – Targeting VS Observation

When it comes to setting audience strategy in PPC, there are two key components: Targeting Observation What is the difference between targeting and Observation settings? You can use targeting to specify audiences you’d like to reach or content you’d like your ads to appear on. In addition, you can use observations to get reports on certain …

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Instagram Shares 3 Tips to Help Build Your Audience (Infographic)

If you are planning to utilize Instagram this holiday season and you want to maximize your marketing efforts with the platform, here is some good news! Instagram has come up with some quick tips to help, with the help of Lolly Hu, who founded stationery brand ‘Oh Lolly Day’. Lolly’s tips focus on community building …

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Facebook Ads Targeting: How To Build Your Audience in 2021

It’s now 2021, and how we advertise has really changed over the years. In this case, let’s focus specifically on Facebook advertising targeting and how you can reach your target audience. Facebook is a terrific place that, if used right, can really bring your brand some great results. In this video, LYFE Marketing will explain …

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