According to TechTarget, customer retention is “a metric that measures customer loyalty, or the ability for an organization to keep its customers over time. In addition to identifying the number of loyal customers, customer retention can reflect or predict customer satisfaction, repurchase behavior, customer engagement and emotional ties to a brand.” Retaining customers is vital to businesses since they […]

If a business wants to communicate with a customer, the best way to do it is through email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails). With emails, you can quickly announce a sale, share company news, […]