As the AI hype train continues to gather speed, social media platforms are racing to hop aboard. The latest craze? Integrating AI creation tools to supercharge creativity and engagement. But so far, most of these AI features feel like a bit of a letdown.
AI chatbots, for instance, promise to revolutionize content discovery, but they’re basically just souped-up search bars. And while creating AI-generated images of yourself in fantastical scenarios can be fun for a while, it’s like a shiny new toy that loses its luster pretty quickly. Meta’s even experimenting with AI-powered video creation, letting you step into your own personalized movie scenes. It’s cool, but it’s still unclear whether people will actually want to use it or if it even fits in with the whole “social” aspect of social media.
Creators and influencers, meanwhile, are also getting in on the AI action. Meta and TikTok are now letting creators create AI avatars that can stream on their behalf. It’s a mind-boggling concept, but it also raises some serious questions. Is this the future of content creation? Or is it a slippery slope towards a world where real people are replaced by their digital doppelgangers?
To get a better sense of how influencers feel about all this, HypeAuditor recently surveyed 620 Instagram influencers. Let’s dive into their responses and see what they have to say about AI, content creation, and the future of social media.
