PPC

Portland Businesses: How to Optimize Your PPC Campaigns for Greater ROI

Pay-per-click campaigns, also known as PPC campaigns, have the potential to exponentially boost your business’s sales. They do so by increasing your visibility on search engines, providing you with leads likely to convert, and developing insights into your customers’ online behavior. Combined with marketing strategies that boost your organic traffic, PPC campaigns lead to positive …

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How To Leverage Automated Bidding Strategies For Maximum PPC Performance

It isn’t a surprise that the digital marketing industry is changing rapidly everyday. Because there’s nothing we can do to stop it from happening, we need to embrace it, and learn how to thrive in this ever-changing landscape. Automated bidding is a Google Ads bid strategy that’s meant to maximize results based on your set …

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Do You Need A Google Analytics 4 Guide For PPC?

Google Analytics is the big dog when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But despite that, when Google Analytics 4 (GA4) was first released (let’s be honest, even now), has had less then stellar opinions about it. …

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PPC Management: What is it & How to Use it to Grow Your Business

In short, PPC management is when one or more marketers oversee a company’s entire PPC ad strategy and budget. PPC is important because it rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and measure the effectiveness of those changes. In the …

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PPC Audience Strategy – Targeting VS Observation

When it comes to setting audience strategy in PPC, there are two key components: Targeting Observation What is the difference between targeting and Observation settings? You can use targeting to specify audiences you’d like to reach or content you’d like your ads to appear on. In addition, you can use observations to get reports on certain …

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PPC Audience Strategy – Targeting VS Observation

When it comes to setting audience strategy in PPC, there are two key components: Targeting Observation What is the difference between targeting and Observation settings? You can use targeting to specify audiences you’d like to reach or content you’d like your ads to appear on. In addition, you can use observations to get reports on certain …

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