How to Conduct A/B Testing for SEO and PPC
By Scott Davenport | | A/B Testing, PPC, SEO
Testing is an essential part of any successful SEO or PPC campaign. In order to optimize your efforts, you need to continuously experiment with different elements of your campaigns and measure the results. One of the most effective testing methods is A/B testing. A/B testing, also known as split testing, is a way to compare …