PPC

Portland Businesses: How to Optimize Your PPC Campaigns for Greater ROI

Pay-per-click campaigns, also known as PPC campaigns, have the potential to exponentially boost your business’s sales. They do so by increasing your visibility on search engines, providing you with leads likely to convert, and developing insights into your customers’ online behavior. Combined with marketing strategies that boost your organic traffic, PPC campaigns lead to positive …

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How To Leverage Automated Bidding Strategies For Maximum PPC Performance

It isn’t a surprise that the digital marketing industry is changing rapidly everyday. Because there’s nothing we can do to stop it from happening, we need to embrace it, and learn how to thrive in this ever-changing landscape. Automated bidding is a Google Ads bid strategy that’s meant to maximize results based on your set …

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