PPC

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Do You Need A Google Analytics 4 Guide For PPC?

Google Analytics is the big dog when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But despite that, when Google Analytics 4 (GA4) was first released (let’s be honest, even now), has had less then stellar opinions about it. …

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PPC Management: What is it & How to Use it to Grow Your Business

In short, PPC management is when one or more marketers oversee a company’s entire PPC ad strategy and budget. PPC is important because it rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and measure the effectiveness of those changes. In the …

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PPC Audience Strategy – Targeting VS Observation

When it comes to setting audience strategy in PPC, there are two key components: Targeting Observation What is the difference between targeting and Observation settings? You can use targeting to specify audiences you’d like to reach or content you’d like your ads to appear on. In addition, you can use observations to get reports on certain …

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PPC Audience Strategy – Targeting VS Observation

When it comes to setting audience strategy in PPC, there are two key components: Targeting Observation What is the difference between targeting and Observation settings? You can use targeting to specify audiences you’d like to reach or content you’d like your ads to appear on. In addition, you can use observations to get reports on certain …

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