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There are those out there who considers SEO a marathon and PPC a sprint. We need to understand that, in reality, marketing is a triathlon. Every part of marketing needs its own tactics. What’s the difference between SEO and PPC? SEO is about optimizing content to rank well on Google, providing a better experience for …
5 Ways You Can Harmonize PPC and SEO To Boost ROI Read More »
In this episode of Search Engine Journal Show, John Gentry, CEO of OpenX, talk about the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices and CTV, and the role of identity and cookies in ad targeting.
Pay-per-click campaigns, also known as PPC campaigns, have the potential to exponentially boost your business’s sales. They do so by increasing your visibility on search engines, providing you with leads likely to convert, and developing insights into your customers’ online behavior. Combined with marketing strategies that boost your organic traffic, PPC campaigns lead to positive …
Portland Businesses: How to Optimize Your PPC Campaigns for Greater ROI Read More »
In this episode of the Search Engine Journal Show, Kirk Williams and Loren Baker talk about a variety of topics, including opportunities in Google Shopping, Google Local, the challenges with eCommerce supply chain issues & customer expectations
Pay per click services is a significant investment for any business. Your web presence directly reflects how people see your business. Pay per click (PPC) campaigns can be a valuable part of your marketing mix; however, you need to ensure that your PPC is working for you and not against you. That is why you …
How to Optimize Your PPC Campaigns for Greater ROI Read More »
It isn’t a surprise that the digital marketing industry is changing rapidly everyday. Because there’s nothing we can do to stop it from happening, we need to embrace it, and learn how to thrive in this ever-changing landscape. Automated bidding is a Google Ads bid strategy that’s meant to maximize results based on your set …
How To Leverage Automated Bidding Strategies For Maximum PPC Performance Read More »
If you can create a well put-together and well-structured PPC proposal, you’ll see a real boost in your business as a result. These well-made proposals can help you stand out from the competition, and ultimately increase your sales. But how do you create a successful PPC proposal that will help your business? Check out this …
Google Analytics is the big dog when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But despite that, when Google Analytics 4 (GA4) was first released (let’s be honest, even now), has had less then stellar opinions about it. …
Do you want to improve your PPC strategy with some great tools that’ll help you make your PPC ad campaigns even better than before? SEMrush is here to share 40 of their recommendations in the following infographic! Check out the infographic for more. Source – Social Media Today
In short, PPC management is when one or more marketers oversee a company’s entire PPC ad strategy and budget. PPC is important because it rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and measure the effectiveness of those changes. In the …
PPC Management: What is it & How to Use it to Grow Your Business Read More »