Ad Targeting

Meta Adds More Ad Targeting Information To Its Ad Library Listings

Thanks to the the Cambridge Analytics scandal, Meta decided to implement a range of data protection measures in order to limit access access to people’s personal data and insight. Meta also decided to be transparent on how its systems are being used by a number of groups regarding target messaging. Thanks to to Meta’s Ad Library, the …

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LinkedIn Outlines the Strength of its Reach and Ad Targeting Options (Infographic)

LinkedIn recently launched a new overview talking about the benefits of reaching active users using its platform. The overview also covers how brands are using LinkedIn’s ever changing ad options to discover and connect to the right audience in the app. In the following LinkedIn infographic, yo will read about details on the platform’s growing audience, …

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What Are Some Powerful Facebook Ads Targeting Options You Can Use?

A lot of people use Facebook to check up on their friends, as well as check up on goings on around the world. As more people spend use the social platform, it continues to expand, opening up whole worlds of different things that can be targeted through advertisements. Although Facebook had introduced Engagement Remarketing options …

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Facebook Ads Targeting: How To Build Your Audience in 2021

It’s now 2021, and how we advertise has really changed over the years. In this case, let’s focus specifically on Facebook advertising targeting and how you can reach your target audience. Facebook is a terrific place that, if used right, can really bring your brand some great results. In this video, LYFE Marketing will explain …

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