Attribution

Attribution Models Now Support YouTube And Google Display Ads

All Google Ads non-last click models, which includes data-driven attribution, has been upgraded to support both Display ads and YouTube. The data-driven attribution model now also measures engaged views from YouTube. The advantage these upgrades bring to the table is the data-driven attribution model will learn more from how users interact with ads and convert. …

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Attribution: Strategies For A Cross-Channel, Cross-Device World

Attribution helps marketers understand how channels and campaigns work together to drive results, rather than just looking at the last click. But in an increasingly cross-channel and cross-device world, navigating through the attribution can be difficult. In this Google Partners Hangout on Air, we’ll cover both strategies and tools from Google you can use to understand …

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