Multi-channel attribution modeling is complicated. But without it, you won't know what marketing activities are actually leading to higher ROI and better results. Learn more: https://hubs.ly/H09rQFs0
Attribution helps marketers understand how channels and campaigns work together to drive results, rather than just looking at the last click. But in an increasingly cross-channel and cross-device world, navigating through the attribution can be difficult. In this Google Partners Hangout on Air, we'll cover both strategies and tools from Google you can use to understand [...]