In today’s crowded legal marketplace, establishing a strong brand is essential for law firms looking to attract new clients and stand out from the competition. One powerful tool that can significantly enhance a law firm’s branding efforts is brand authorship. Brand authorship refers to positioning the lawyers and other professionals at a firm as thought […]

Establishing your brand’s unique identity and dominating the search engine results pages (SERPs) for your core keywords is crucial for business growth and success online. In this week’s Whiteboard Friday video, Miracle Inameti-Archibong, the head of SEO at John Lewis Finance, shares her expertise on crafting an effective brand search engine optimization (SEO) strategy. Brand […]