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Category: Links

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The Simple 3-Step Formula for Getting Links from HARO

In this video from Ahrefs, we’ll learn about a simple yet powerful link-building tactic – using HARO (Help a Reporter Out) to get high-quality backlinks and exposure from top publications. HARO is a platform that connects experts like you with journalists seeking sources for their stories. By providing helpful insights and commentary, you can get …

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Does Value of Internal Links Differ Based on Page Location?

Internal links are important aspect of a website since they allow Google to understand and rank your website better. By giving Google links to follow along with descriptive anchor text, you can indicate to Google which pages of your site are important, as well as what they are about. But is there a difference in the …

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Are Nofollow Links Considered A Google Ranking Factor?

What Is a nofollow link? Basically, it’s a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No follow links get no love. Using nofollow is a safe way to buy links since it’s a machine-readable way to specify …

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Shallow Links: The Link Building Tactic You Should Use

A shallow link is a hyperlink that lies closer to the top of a website. Basically, it’s a link that you can reach without clicking on many higher-level links. The hope page of any site is a great example of the shallowest link. So imagine that you created a great website that has great content. …

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How to Use Surveys to Tap into Trending Conversations, As Well As Build Links

Are you trying to create quality links for your website, blog or otherwise? One way to successfully create these types of links is to make interesting content, and then pitch it to writers, which can lead to potential media coverage. But in order to do that, you want to make sure that the content you …

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Content Types That Gain the Most Engagement & Links

Running a business means you have a lot of different things you’ve got to do to keep things running. One of those things include creating new types of content for your website’s blog, perhaps for your YouTube channel, and different forms of social media. One thing that connects all of these types of online presences …

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How to Use Surveys to Tap into Trending Conversations (and Build Links)

At this point, it’s obvious that Google uses links like votes. But not all links are created equal. A link that leads to a website that is generally considered competent and trustworthy, or it’s not. Those links that are seen as trustworthy tend to get more clicks, while the others don’t. These quality links are …

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How Do You Gain Value From Broken Links?

When you think of link building, what’s the first thing you think of? More than likely, it’s the standard outreach process that jumps to mind. They can be effective, sure, but there are other effective link-building tactics that gives you more control. These strategies rely on broken backlinks. Corey Patterson outlined his method for increasing …

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What You Need to Know About Buying Links From Random Emails

If you’re running a business, it probably isn’t much of a shock if your email is always full of random people trying to sell you links. Naturally, a lot of people don’t really like the idea of sustaining the connections it takes to naturally build quality links. One of the things that’s scary about trying …

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What are the Makings of a High-Quality Link?

In this episode of Whiteboard Friday, link building expert, Paddy Moogan is here to tells us what kinds of links are considered “high quality”, as well as taking us through link relevancy, link diversity, link authority, and the sustainability of your link building efforts.