Data

blur, chart, computer-1853262.jpg

Preparing Your Data Consumers For GA4 – Whiteboard Friday

As many of you know, Google made an announcement that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that date to find analytics alternatives for website analytics. In Google’s case, they’re making it easy for you to stay. When it does sunset, Universal Analytics will …

Preparing Your Data Consumers For GA4 – Whiteboard Friday Read More »

How Do You Turn Data Into Insights And Impactful SEO Strategies?

In SEO, you’ll undoubtedly have access to a lot of data. It can seem really overwhelming, especially when you don’t know what to do with it in the beginning. As you learn more and more about what that data means, the more useful things you can do with that data. But what good is the …

How Do You Turn Data Into Insights And Impactful SEO Strategies? Read More »

How Do You Turn Data Into Insights And Impactful SEO Strategies?

In SEO, you’ll undoubtedly have access to a lot of data. It can seem really overwhelming, especially when you don’t know what to do with it in the beginning. As you learn more and more about what that data means, the more useful things you can do with that data. But what good is the …

How Do You Turn Data Into Insights And Impactful SEO Strategies? Read More »

The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data

Third-party cookies will be taking their leave soon, but that doesn’t mean that the ever-so-important deep-data connection with your audience is taking a hit. Now that we are shifting to first-party data, we can pinpoint and own our own audience’s true preferences. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author …

The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data Read More »

The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data

Third-party cookies will be taking their leave soon, but that doesn’t mean that the ever-so-important deep-data connection with your audience is taking a hit. Now that we are shifting to first-party data, we can pinpoint and own our own audience’s true preferences. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author …

The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data Read More »

Google Will Begin Sharing More Search Term Data With Advertisers Moving Forward

Search query data offers insight into what queries don’t work and which ones are working better than you thought. Almost an entire year after deciding to hide search term data, Google announced that it will start sharing more search term data with advertisers. When this finally happens, advertisers still won’t receive data on all search …

Google Will Begin Sharing More Search Term Data With Advertisers Moving Forward Read More »

The Newest Data On The Title Tag Changes In Google

Recently, somebody known as BowTiedWookie posted a thread on Twitter where he talks about how he analyzed 10 different sites for the same 500 keywords in the Sheets tool. These are the trends found from this small experiement: The shorter the title the less likely Google is to change it. Google will change the title …

The Newest Data On The Title Tag Changes In Google Read More »

What Are The Top Data Analysis Mistakes Digital Marketers Make?

Some of the processes that can take up a lot of time for digital marketers are reporting and data analysis. But despite all of the time marketers spend doing this, you’d think they’d have perfected it, but alas, even marketers are still human. They make mistakes, they err. No matter how experienced you are as …

What Are The Top Data Analysis Mistakes Digital Marketers Make? Read More »