If you want to be successful with your PPC campaigns, you first have to focus on great data. But, in order to obtain this data, you need to process it. 3 Paid Media Tools to Help You Process Your Data: Triple Whale – a server-side pixel that tracks all your first-party data Hyros – use […]
As many of you know, Google made an announcement that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that date to find analytics alternatives for website analytics. In Google’s case, they’re making it easy for you to stay. When it does sunset, Universal Analytics will […]
In SEO, you’ll undoubtedly have access to a lot of data. It can seem really overwhelming, especially when you don’t know what to do with it in the beginning. As you learn more and more about what that data means, the more useful things you can do with that data. But what good is the […]
Third-party cookies will be taking their leave soon, but that doesn’t mean that the ever-so-important deep-data connection with your audience is taking a hit. Now that we are shifting to first-party data, we can pinpoint and own our own audience’s true preferences. Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal’s bestselling author […]
Search query data offers insight into what queries don’t work and which ones are working better than you thought. Almost an entire year after deciding to hide search term data, Google announced that it will start sharing more search term data with advertisers. When this finally happens, advertisers still won’t receive data on all search […]
Recently, somebody known as BowTiedWookie posted a thread on Twitter where he talks about how he analyzed 10 different sites for the same 500 keywords in the Sheets tool. These are the trends found from this small experiement: The shorter the title the less likely Google is to change it. Google will change the title […]
Some of the processes that can take up a lot of time for digital marketers are reporting and data analysis. But despite all of the time marketers spend doing this, you’d think they’d have perfected it, but alas, even marketers are still human. They make mistakes, they err. No matter how experienced you are as […]
In the age of digital marketing, data is worth more than you know. Without the data you would collect from analytics, we wouldn’t have anything to go off of, and any future marketing strategy would fail. Nancy Duarte, the CEO of Duarte Inc, said that “the findings [from the data], though, will stay buried without […]
Barry Schwartz of Search Engine Land spoke with Steve Marin of Spark PPC, where they talked about a number of topics focusing on PPC and SEO, as well as content and how it should be written so it ranks well. The talk ended with the two talking about backing up any assumption you have with […]
Last week, an update to ‘terms and privacy policy’ was announced by WhatsApp that it is mandatory for every user to accept if they want to keep using the app. With this update, many people became upset after reading up on the newest information on the update. The biggest issue with the update is where […]