In SEO, marketers strive to provide the best possible content to search engine users. One important but often overlooked factor in creating SEO-friendly content is optimizing the length of your articles and blog posts. What exactly is the “right” length for SEO? Should you use short-form or long-form content? The length of your content can […]

Social media platforms like Facebook, LinkedIn, and Twitter are primarily designed for short-form content – status updates, tweets, and brief visual posts. But that doesn’t mean longer written content can’t thrive on social media. In fact, when done right, long-form blog posts and articles can gain huge traction and engagement on social platforms. In this […]

Connecting with your target audience online requires having a content strategy that speaks to them at every stage of their buyer’s journey. From building awareness of your brand to nudging them towards a purchase and keeping them engaged long-term, you need to utilize different types of content tailored to each phase. The team at Giraffe […]

In our previous post, we discussed the importance of managing your content through each stage of the content lifecycle – from initial strategy to creation, publication, analysis, and optimization. But how do you actually develop relevant, strategic content tailored for each phase? When planning content, it’s crucial to align it to the buyer’s journey your […]

Content is the lifeblood of most websites and digital marketing strategies today. But creating high-quality, effective content takes more than just writing a blog post or social media update. To get the most out of your content, you need to follow the content lifecycle – the process of creating, publishing, optimizing, and eventually retiring content. […]

Old content collecting dust? Don’t let those valuable assets go to waste. In the digital world that we live in, it pays to keep your content fresh and engaging. That’s why we’re excited to share proven techniques to reimagine, repurpose and revive your existing materials. Join digital marketing expert Ross Simmonds right here as he […]

ChatGPT is a powerful language model that can generate text, translate languages, and write different kinds of creative content. It is still under development, but it has learned to perform many kinds of tasks, including generating different creative text formats of text content, like poems, code, scripts, musical pieces, email, letters, etc. OpenAI, the company […]

Writing for your audience means tailoring your content to the specific people who will be reading it. When writing any piece of content, whether it’s a blog post, white paper, email, or social media post, you need to have a clear understanding of who your audience is. Writing for your target audience is crucial for […]

Artificial intelligence (AI) content generation refers to using AI tools and models to automatically create written content. Powerful language models like GPT-3 have now made it possible for businesses to produce high-quality, human-like content at scale by simply providing a few prompts. AI content generation is revolutionizing content marketing and creation. Instead of manually researching […]