Images courtesy of Coca-Cola Santa has had quite an adventure of the years. Santa has even traded in his sleigh once a year since 1995 for a Coca-Cola truck and tours the UK, where he shares the soft drink that have become closely associated with the winter holidays. But due to pressure from [...]
Google seems to be showing interest in the authors of web content once again. Does that mean it's now an SEO ranking factor? In this episode of the popular Here's Why digital marketing video series, Mark Traphagen explores the evidence and gives you the real reasons it matters who authors your content.
Join Rhea Drysdale, CEO of Outspoken Media, as she covers how to identify lost and missed content opportunities that will attract engaged users and build your site’s expertise, authority, and trust.
We always here the following statements when you're immersed in the world of SEO content writing: How do I find good writers? The writers I do have are inconsistent How will I know if a writer 'gets' SEO? There seems to be a gap between the data-focused SEO pros and the creative copywriters they usually [...]
For as long as SEOs have been working with Google, they've thought about the best ways to optimize for user intent. Each search represents a need by a human to find something out. We all know what kind of answers we need. The query/keyword is our best guess toward surfacing that information. The moment we hit [...]
Saving social media marketing is something that deserves all of our attention. Back in March, Mark Traphagen wrote here on Marketing Land talking about how social media marketing is in near-crisis mode. Mark says that only the adoption of mature, time-proven, sustainable marketing methods can save it, and that it's worth the effort. Now, he wants to address one [...]
An important part of almost any online marketing campaign are the landing pages. They are a really awesome way to tailor the page that people see after clicking on your ad to your target audience and actual ad content. But even there are a lot of terrific articles to check out on how to test, tweak and refine your [...]
Back in the day, in the advertising industry, there was no such debate over what constituted media. When you thought about what media was, the obvious media types included: TV Radio Print Outdoor With the invention of digital technology, that simple paradigm was turned on its head. The line is being blurred between producers, distributors and [...]
A webinar, for those who may not be totally in the know, is an interactive online seminar that anybody with an internet connection and the necessary software can view over the web. You'll usually see a host/moderator joined by at least one presenter who speaks about a certain top for a set length of time. [...]
For every marketer out there, creating large amounts of valuable content is a universal challenge. It doesn't matter what sort of content we're talking about, whether its articles, blog posts, images or videos. It's easy to lose quality of that content if you're trying to produce large quantities, so if you're responsible for marketing, make [...]