“We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, saying that the standard key performance indicators (KPIs) her organization, along with other businesses, are used to tracking have been disrupted by the coronavirus outbreak. “I think some of that qualitative [data] that we [...]
“Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is this current environment changing life for our customer and where can we be of assistance?’” said CEO of TopRank Marketing, Lee Odden, during the content marketing in the time of COVID session of Live with [...]
“There should be a moment of evaluation that you have as a business to say, ‘What role can I have in this? What need can I address?’ and your content strategy can match that,” said Meghan Keaney Anderson, VP of marketing at HubSpot, on the content marketing during COVID session of Live with Search Engine [...]
While in Israel last December, Barry Schwartz had an interview with Aaron Friedman, who moved to Israel from Chicago to pursue his dreams. The two spoke about different ways of using tools in order to find new ideas for content. In an explanation, Aaron said that since Google doesn't give us our keyword data within [...]
On January 29, GoDaddy announced that it acquired Over, a mobile app designed for SMBs and entrepreneurs that lets them quickly create content for social media platforms, email and websites. According to a company spokesperson, the capabilities provided by this app will be integrated into GoDaddy's Website + Marketing platform in the future. Even though the [...]
Shutterstock has launched an unlimited music subscription plan for content content creators and digital marketers. This subscription contains over 11,000 tracks that can be used in web-based content, such as podcasts, YouTube videos and conference presentations. This service will cost $149 a month, and will include access to the Shutterstock Music library with music tracks [...]
Aja Frst, senior SEO strategist at HubSpot, explains how she helped restructure the SEO strategy at the company. Specifically, how it uses a topic cluster approach to building out "content universes" that have "pillar pages" for the higher level content. Barry Schwartz's interview with Aja goes into how HubSpot structures its content around those topic [...]
You want to make sure you keep only the best and relevant content on your site, so it's pretty easy to see why you want to make sure you update the content on your site to make sure it is at its best. In this SEMrush video, we'll discover how and why you will want [...]
On September 5, Google updated its Search Quality Rater Guidelines. This update was brought to the attention of the SEO community from SEM consultant Mari Haynes in a tweet. This version places more emphasis on vetting news sources as well as YMYL content and its creators. It expands the basis for which a rater might [...]
Google is changing up how it presents publisher content policies, and is also standardizing content polices and restrictions across AdSense, AdMob and Ad Manager. The company's content policies are going to be divided into two categories - Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page outlines the types of content that [...]