Back in the day, in the advertising industry, there was no such debate over what constituted media. When you thought about what media was, the obvious media types included: TV Radio Print Outdoor With the invention of digital technology, that simple paradigm was turned on its head. The line is being blurred between producers, distributors and [...]
A webinar, for those who may not be totally in the know, is an interactive online seminar that anybody with an internet connection and the necessary software can view over the web. You'll usually see a host/moderator joined by at least one presenter who speaks about a certain top for a set length of time. [...]
For every marketer out there, creating large amounts of valuable content is a universal challenge. It doesn't matter what sort of content we're talking about, whether its articles, blog posts, images or videos. It's easy to lose quality of that content if you're trying to produce large quantities, so if you're responsible for marketing, make [...]
We know what it's like when you plan, launch and await the many returns you expect on a content campaign. But then reality hits and you are nothing but disappointed when it fails. But luckily, there are some clever ways to give your failed campaigns a second chance at life and an opportunity to earn [...]
The idea that if you "create visual content and the links will follow," it'll be easy to get those links. It's certainly a great sentiment, but realistically, it's not a guarantee that you'll get those links. If your plan to use images to earn inbound links is set to work, you'll need to make sure [...]
These days, clients are taking more and more of their programmatic work in-house. This migration is increasingly moving beyond media buying to include creative work. At the company, Flashtalking, they've seen a half a dozen major clients in the last 12 months take meaningful steps to bringing digital creative in-house. But, a number of them struggle to achieve [...]
Check out this live streamed SEMrush webinar by Nadya Khoja, where he discusses 6 different strategies to create viral and evergreen content for your business!
A fortune teller looks for meaning in the alignment of the planets, but if you're a content marketer, it's more important to you that there's alignment of your content between your business goals and the needs of your prospects. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen [...]
Ahrefs is a robust SEO toolset that is popular among search professionals, yet, there are many that aren't using it to its fullest potential. There are a number of little nooks and crannies in Ahrefs that it can take a while to learn everything that is has to offer. Kevin Rowe has a post that shows [...]
You need the right tool for the job, and you also need the right content for each audience. Great content that fits is useful content, supremely useful to your target customers. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains the primary characteristics of highly useful content [...]