In the second part of the interview between Kevin Lee and Barry Schwartz, they spoke about why digital PR is key for SEO success. They talk about things revolving around if nofollow links and 302 redirects pass signals to Google, and if the company is telling the truth when it claims that 302 redirects pass signals [...]
On September 2, LinkedIn released some new features for its users. Now, Businesses can promote events, learn even more about those who follow them, as well as facilitate communication among employees. There are three new tabs as well, including: My CompanyEventsView Page Followers To learn more about each of the new tabs, read the full [...]
With today working world, we are seeing the loss of both budgets and clients, all while seeing more work being piled on to those still able to work through this pandemic. But with such limits placed upon us, how do we write awesome content that makes people want to continue reading and engaging with us? [...]
Google is always changing things around their search engine, so much so that SEOs would be more surprised if they weren't changing or testing something. Google really does focus mainly on their algorithm updates. Wouldn't it be great if we could build a site that contains content that you are comfortable with? Many SEOs are [...]
For many, being able to utilize the talents of a Freelance writer really helps bring visibility to your brand, but unfortunately, the people who employ them tend to keep the freelance writers give them unrealistic objects, as well as keep them in the dark. There are many ways to help ensure that you can get [...]
In order to get on the path of content marketing success, you want to make sure you make a content strategy as well as find qualified writers. If you have a good onboarding process as well as the right resources, you can have a huge influence over your content investment return. https://youtu.be/j6PB-XlteyE
Back n December, Barry Schwarts sat down and talked with Sarah Teach, an Evergreen Content SEO Lead at the Motley Fool. Together, they spoke about RVs, heartfelt SEO and conscious capitalism. Sarah discussed how you need to write for the person reading your content. You need to be able to connect with the reader in [...]
It's very important to optimize your Shopify store for Google, Bing and other search engines if you want potential customers to find your site. A number of the search engine optimization tenents are based on providing users with a good, positive experience. The easier it is to discover and use your Shopify store, the higher [...]
“We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, saying that the standard key performance indicators (KPIs) her organization, along with other businesses, are used to tracking have been disrupted by the coronavirus outbreak. “I think some of that qualitative [data] that we [...]
“Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is this current environment changing life for our customer and where can we be of assistance?’” said CEO of TopRank Marketing, Lee Odden, during the content marketing in the time of COVID session of Live with [...]