Social media platforms like Facebook, LinkedIn, and Twitter are primarily designed for short-form content – status updates, tweets, and brief visual posts. But that doesn’t mean longer written content can’t thrive on social media. In fact, when done right, long-form blog posts and articles can gain huge traction and engagement on social platforms.
In this post, we’ll look at some best practices and examples for social writing based on insights from Social Media Examiner founder Michael Stelzner. Stelzner shares which types of long-form content resonate on different platforms and what strategies lead to social sharing success.