Are you a site that is competing to rank for popular head terms? If so, where's the best place to focus on content strategy? Based on the hypothesis by those at Distilled, there is good news, as the answer may lie in perfectly satisfying searcher intent.
A new feature is being tested by Google within the "people also ask" search results box. Rather than showing additional questions people could be asking around a query you entered into the search results, Google is now testing displaying a snippet of the answer directly below the question. Sergey Alakov noticed it and posted some images of [...]
There are studies that show that almost 30 percent of Google search results contain featured snippets. It's expected that this number will increase dramatically as voice search adoption grows. Because of this, it's becoming more and more important that you obtain that desired "Position 0" in the SERPs. Featured snippets are nearly twice as likely to be [...]
There was a new Google test that was spotted by Ryan Rodden where Google is showing an embedded video at the top of the search results that jumps directly to a portion of a video, a specific time found within the video, when you click play. It looks like the feature will be named "suggested clip," and [...]
Have you ever been searching for some of your favorite things on Bing, and suddenly realized you were in the mood to experience some retro video game play? Bing has brought us the ability to do that by coming out with an interactive game that you can play directly in their search results. In order [...]