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Category: Schema.org

The What, Why, How And Where Of Schema Markup

You might ask yourself, “what is Schema? I’ve heard it before, but I’m not totally sure what it’s all about.” That’s ok! That’s what this post is all about! Schema markup is a code that lets search engine understand the content found on a website, allowing it to better represent it in the search results. […]

Schema.org Rolls Out Its Schema Markup Validator Tool

On May 11, Schema.org announced that it has launched its schema markup validator tool, which can be found at at validator.schema.org. The validator helps to validate your structured data on your website for general purposes. This is what Schema.org said according to the announcement: “As agreed last year, Schema.org is the new home for the structured data validator […]

Schema Markup for SEO: Here’s Why You Should Not Ignore It

In order to understand the world around us, and to communicate our understanding to others, we apply schema. That is, we assign things to general classifications, such as animal, vegetable, or mineral. In this episode of the popular Here’s Why digital marketing video series, Eric Enge and Mark Traphagen invite Stone Temple’s Senior Director of […]

Google Announces Similar Items Schema For Image Search On Mobile

Just recently, Google’s image search results on the mobile web and in the Android Search app are now showing “similar items.”  Basically, if you do an image search, Google could shold you additional product images from place where you can buy that item you did the search on. Product manager, Julia E, announced on Google’s search blog […]

Bing Is Testing Recipe Data In Search Snippets

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text]One of the many uses that the internet in general has allowed us to do is share our favorite food recipes with others.  Now, Bing has decided to test showing recipe answers […]