YouTube Gets Tests New Donate Feature According to a report from the Verge, YouTube is testing a clap feature that lets fans donate to creators. This feature is officially called "viewer applause," which allows people to purchase a clapping animation, which will appear over the video they want to support. This animation will only appear to [...]
Toto knows toilets. Chances are good you've used their product. And Toto knows that most of the time when you use a public toilet, you are met with a less than amazing experience. We chatted with them about how they are looking to disrupt that terrible customer experience to instead, provide an amazing "is this [...]
“We strongly recommend that any user who can edit campaigns should be certified,” Google. A lot of changes are coming - changes to the Google Partners program eligibility requirements that agencies aren't very happy about. There is a requirement includes that at least 50% of the eligible users listed in their manager account are going to [...]
Chris Boggs, who runs Web Traffic Advisors, has been doing the SEO and SEM thing since 2000 - for over 20 years. He has done SEO and PPC, and has even worked at both large and small agencies, as well as in-house at both large and small companies. Boggs credits a lot of his success [...]
In this SEJ digital marketing news video, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for advertisers IF they want to customize text ads, Google buries [...]
Recently, Microsoft announced an "extension" as part of an update to its Office 365 ProPlus software that automatically forces company-wide Chrome and Firefox search engine defaults to Bing search, from what is, more than likely, Google. Because of the expected backlash, Microsoft reversed, at least at bit. The extension will automatically seek out installations of [...]
You know what's wrong, you've delivered a laundry list of demands to your web dev team, but how often are those fixes prioritized? How much time are you investing in pushing to get them done? Working on having a positive and productive relationship with your web developers is one of the best things an SEO [...]
Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and [...]
An update to Google Ads is going to make it easier to determine how campaign changes impact ad performance. From this point onward, advertisers will have the ability to view campaign changes annotated in their performance charts. Before, it wasn't as easy to review change histsory alongside reporting data. But with this update, the data [...]
Back in 2019, order online buttons were added to Google My Business (GMB) restaurant profiles and knowledge panels through partnerships with Grubhub, DoorDash, Postmates, Delivery.com, among others. These additions to GMB was apart of its evolution, which went from a static directory to a increasingly “transactional” platform. For consumers, this was meant to be convenient, [...]