LinkedIn is cracking down on the number of invites pages admins are able to send out every month. Page follow invitation spam has been quite a problem that the company previously removed the ability to invite connections to follow company pages. This ability was only brought back in November of 2019, but now, LinkedIn has [...]
During an SMX Next keynote, Barry Schwartz of Search Engine Land went down memory lane of Google’s algorithm updates since 2001. During the Live with Search Engine Land session, he spoke with big SEO practitioners on what everyone has learned from those updates to position both our sites and ourselves in a place where we [...]
Google has made an announcement that it has removed the beta label from the Rich Results Test tool. The tool now “fully supports all Google Search rich result features.” According to Google, it'll start deprecating the Structured Data Testing Tool, saying that the old Structured Data Testing Tool "will still be available for the time being." [...]
The California Consumer Privacy Act (CCPA), which was announced in 2018, has finally rolled out. Unfortunately, it has caused confusion among Facebook ad buyers. They are scrambling to grapple with the vaporizing of data and targeting for California audiences, while at the same time scratching their heads over what compliance actually mean. CCPA is a [...]
Google has updated the help document for the performance report within Google Search Console to say that you are able to use regular expressions to filter the report results. According to Google, “If you choose the Custom (regex) filter, you can filter by a regular expression (a wildcard match) for the selected item. You can use regular expression, or [...]
Barry Schwartz sat down for a quick talk with Christi Olson at SMX West this year. Christi has been around Microsoft for some time now and saw the launch of Live Search, adCenter, and the transitions to Bing and Microsoft Advertising. The two talked about audience targeting, which can help segment your ads to target [...]
In this SEMrush video, Tristam Jarman talks about what backlinks are, why they are important, how to understand their role in your online strategy, and how to get backlinks to your site. Back in 2016, Google confirmed that content and links are two of the most important signals used to rank websites. You need to [...]
Google has purchased Focals by North, an augmented reality (AR) company, which provides frictionless access to mobile apps via a heads up display that only the wearer can see. The Focals product lets users see baseball scores, weather, answer texts, access their calendar and other useful functions. Google has tried their hand at AR before with Google Glass, but [...]
In an announcement by Gary Illyes on the Google webmaster blog, Google wants to clarify that spam reports are only to improve Google’s spam detection algorithms. The mention of manual actions were removed from the Google webmaster guidelines since these spam reports are going to lead to a Google employee reviewing a site and manually penalizing [...]
Instagram is all about the visual appeal to the viewer. The platform is easy to use and posting beautiful photos may seem like no big deal. But take a step back and think about a few things first. To really rock Instagram, you need to build a cohesive visual and content strategy that takes into [...]