Early last year, SEO firm Conductor was acquired by WeWork (now known as "The We Company"), but the purchase price wasn't revealed until Thursday when We’s S-1 filing was released. The deal was made for $15.8 million in cash and $97.8 million in Series AP-1 Preferred Stock. The total transaction was valued at just over $113 [...]
Google has add the ability for users to see reviews across multiple listings on a single page. These can be seen within Google My Business reviews section at https://business.google.com/reviews. Google made the announcement over here saying “Businesses can view reviews for multiple listings at once. With bulk reviews, you’ll be able to view, reply to, and flag reviews for [...]
Over they years, which of these have you heard? Convincing clients and stakeholders that SEO is worth the trouble. From doubts about the value of its traffic to concerns over time and competition with other channels, there seems to be an argument against our jobs all the time. In this episode of Whiteboard Friday, Kameron [...]
On August 14, Shopify launched its new Shopify Chat tool. This consumer-facing native chat function can be implemented on Shopify e-commerce sites at no additional cost. After the feature is enabled, the chat tool will display on all pages of the merchant's online store. The feature is compatible with all browsers and operating system. With [...]
According to an announcement made on August 13, due to changes in advertising policies, Google will start accepting ads from fantasy sports services in certain US states this month. Fantasy sports companies like DraftKings, FanDuel, and Yahoo Daily Fantasy will have the ability to buy ads across Google properties, such as Search and YouTube, via [...]
According to Google, hosting content in a subdomain or subfolder of another entity's site isn't against its guidelines, but that it's improving is systems to recognize that content and treat it accordingly. This came from the Google Webmasters Twitter account on August 14. Here is what the tweet said: "We’ve been asked if third-parties can host content [...]
Former head of SEO at Moz and now Vice President of Strategy at UpBuild, Ruth Burr Reedy, sat down with Barry Schwartz and spoke about her history in SEO that she lead up the efforts of migrating Moz from the domain seomoz.org to moz.com. They even spoke about what new SEOs should be looking for [...]
In both Europe and the US, there is a growing concern in in both political and regulatory circles that more dramatic measures are needed to address a concentration of power among tech giants. On the afternoon of August 13, the head of the US FTC said for the first time that breaking up companies was on [...]
LinkedIn is going to launch a new Audience Engagement Insights category as part of its marketing partner program, and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API: AmobeeAnnalectHootsuiteOgilvySprinklr “With these insights, you can better refine your content strategy and make smarter decisions to help deliver better ROI for your LinkedIn [...]
Ecosia, the Berlin-based search engine, says that it won't participate in Google's "search-choice" auction for Android devices in 2020 in Europe. With this coming to light, will others follow? Earlier in August, Google announced that it will introduce a new “choice screen” in Europe for Android users in 2020. The screen will be displayed when setting [...]