A new ad product called “Local Deals” is being launched by Nextdoor. This is the first broad-based self-service offering for small businesses (SMBs) on the site. To set up a Local Deal, SMBs have to create a free Business Page. After that, they are guided through the simple ad-creation process in a wizard. Users will choose [...]
Britney Mueller, the Senior SEO Scientist at Moz, spoke with Barry Schwartz back stage after her Mozcon talk to talk about the presentation, which was focused on Google's featured snippets. During her presentation, she shared that, based on a small data set, the impact featured snippets have on ones click through rate in the Google [...]
WordPress announced that WordPress 5.3, which will make its appearance next month, is going to support Google’s UGC Nofollow attribute by default. Beginning on November 12, 2019, all links in the comments section will automatically use the UGC nofollow link attribute. UGC Nofollow Attribute The UGC nofollow link attribute is a code announced by Google on September 10, 2019 [...]
Beginning October 7, it was announced that Google Ads is shutting down the accelerated ad delivery option. On October 4, Microsoft Advertising said that it will be following suit. So why is this happening? On November 1, all Microsoft Advertising Search, Dynamic Search Ads and Shopping campaigns will automatically begin serving with standard delivery. Accelerated delivery was [...]
Two new reports for Google Search Console have been announced by Google that help you understand how well your videos are performing in Google search and help you fix issues with your videos displaying in Google Search. For the first report, it is a new option found under the Performance report, within "Search Appearances" that [...]
In an announcement, digital content promotion platforms Taboola and Outbrain have entered into an agreement to merge into a single, unified company. Together, the combined resources of these two companies have a good potential to expand advertising reach for media publishers and advertisers globally. There is even the potential of helping digital properties scale in [...]
Finding the right kind of gift for all the people in your life can be difficult. For PPC marketers, there is the added responsibility of promoting the giftable products their clients sell and making sure they are pushing the right products to the right audience. This can be a big pressure for anybody. Microsoft Advertising [...]
https://youtu.be/zyqJJXWk0gk “Our systems don’t have a problem when it comes to multiple H1 headings on a page,” said Webmaster Trends Analyst John Mueller on the October 3 edition of #AskGoogleWebmasters, adding that using semantically structured headings does help Google understand your pages. Here is the question that was asked: “Can we have a clear answer to [...]
The data you are able to harness coming from custom extraction via crawler tools is worth its weight in revenue, from e-commerce to listings sites to real estate and myriad verticals beyond. Using a greater granularity of data, you'll be able to uncover CRO and user experience insights that can inform your optimizations and transform [...]
In this video, HubSpot teach you how to make a business Facebook page, diving deep into tips and suggestions for permissions, branding, calls-to-action, and more. https://www.youtube.com/watch?v=gu9Hgazn_5g