How to Start a Career in Digital Marketing (Step-by-Step)
In this Ahref video, you’ll learn how to start a career in digital marketing and grow both your knowledge and salary. https://youtu.be/bG-AL2Hd6Cc
How To Lead People Effectively On Agile Marketing Teams
Is your business moving over to agile marketing? Do you manage a team in that business, and now you're starting to be left in the dust since the direct reports you got are now going to different agile teams? Where do you now fit in now that there has been this kind of paradigm shift? [...]
10 YouTube Videos That Every Small Business Should Create (Infographic)
If you're considering making videos for your business as part of your digital marketing strategy, you might want to consider it as YouTube is a huge platform by itself, but also a great place to put your best content out there for people to see. YouTube has over 2 billion monthly, logged-in users. Not only does [...]
15 TikTok Tips to Maximize Your Branded Content Efforts (Infographic)
Analysts believe that TikTok, the short-video app, will turn into the next billion-user platform this year. Because of how the app is continuing to grow larger and larger, TikTok is gaining more attention than ever from marketers as a potential new source of advertising. If you're a marketer, and you haven't already, you may want to [...]
Eli Feldblum On The SEO Industry Maturing Through The Years
In a three part video series, Eli Feldblum and Barry Schwartz talked about the old days - they spent in high school together, how he helped co-found and invent early SEO software and their first SMX conference and more! https://youtu.be/6U61Xi1wHoo https://youtu.be/Uuh0k6RCrFU https://youtu.be/0uPnXqh1dFI
Google’s New In-SERP Forms Take a Lead From Social Ad Platforms
Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from social platforms. https://www.youtube.com/watch?v=FLJO6QILcc4
Responsive Search Ads Now The Default
Recently, Google announced that responsive search as is officially the default ad type for Search campaigns in Google Ads. It's still possible to create expanded text ads. With RSAs, multiple headlines and ad copy variations can still be made, and with machine learning, it will be determined what variations to used based on what queries [...]
How to Explain Domain Authority to a Non-SEO
If you're ever talking to somebody about how important Domain Authority and they don't really know what it is, or they just don't have any experience in SEO to know any better, then check out this episode of Whiteboard Friday. In this episode, Andy Cretodina takes us through how to get the message across as [...]
Display Ads Are Now Available In Google Ads Attribution Reports
Display ads have finally been added to Google Ads attribution reports and are available Search and YouTube ads. This addition now gives advertisers a more interconnective view of their Google media. YouTube Ads and Display ads in attribution reports are currently in beta. With display ads within attribution reports, users will have the ability to [...]
How to Use Internal Links to Rank Higher in Google
Are you interested in ranking better in Google? Of course, anybody running a website or business will want more eyes on them. There are an incredible number of ways you can rank well in Google, but in this post, we will focus on internal links! In this Ahrefs video, you’ll learn how to use internal [...]