Now available for Display campaigns is the campaign optimization score that Google Ads displays for Search and Shopping campaigns. Scores are available at the campaign level, and a combined account-level score encompasses Search, Display and Shopping. It's possible that you could also see recommendations that are tailored to Display campaigns. Optimization scores in Google Ads are [...]
In an announcement made on December 5, shipping companies can now sign up to participate in Google's package tracking early adopters program. With this program, more shipping companies can show users the real-time status of their delivery on the search results page. Source: Google Although this feature has been available to major domestic shipping companies [...]
Having a strong and consistent Instagram presence builds brand awareness, creates lasting relationships, and opens the door to sales opportunities. But with all the Instagram changes, knowing where to begin can be challenging. Rebekah Radice, Corey Walker, and Marissa Pedersen shared: Why it’s essential to have an Instagram presence in 2020How to develop and refine [...]
On December 3, Google announced that Google co-founders Larry Page and Sergey Brin would leave their respective roles as CEO and President of Alphabet. Sundar Pichai, the current SEO of Google, will become CEO of Alphabet as well. Although Page and Brin are stepping down from their roles of President of and CEO, they will "remain [...]
Barry Schwartz sat down with Jeff Selig at his office at Overdrive Interactive to talk about SEO. They discussed the early days of SEO, where they went over things like domaining, spamming, and cloaking. Eventually, things matured, as well as the SEO profession. They spent time talking about this progression. Soon, Barry and Jeff began [...]
Google has upgraded the built-in tool that is displayed when somebody searches for "mortgage calculator." The tool, which had several key features missing before, finally has them in the latest build. The upgraded mortgage calculator was first spotted by Kevin Indig, who shared a screenshot on Twitter. https://twitter.com/Kevin_Indig/status/1200819833522155521?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1200819833522155521&ref_url=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-upgrades-its-built-in-mortgage-calculator-with-new-features%2F338463%2F Here is what the calculator used to [...]
According to a blog post, there is a new tool by Facebook is being tested that gives users the ability t transfer photos and videos between Facebook and other platforms. Initially, the test is rolling out with support for Google Photos. In the coming months, we will see other platforms being included. This is a [...]
It isn't surprising that Google is facing even more antitrust scrutiny in Europe, this time on two different fronts. According to Reuters =, Google is confronting an examination of its "collection and use of data." Rivals of Google have formally complained to the European Commission that Google's business practices, in regards to Google's shopping comparison [...]
John Elmer, CEO of Bayard Bradford, leads with a sales-first approach to their marketing services. John teaches us why helping clients build the system to store, manage, and close sales opportunities is so important before driving marketing leads—and how you can help improve clients’ ROI metrics with a sales-first approach. https://www.youtube.com/watch?v=NXIM-tU83FA
It was found in a study of Google Analytics for local businesses that their websites are attracting an average of 414 monthly users, with 50% of traffic coming from organic search. Over 11,000 websites were analyzed by BrightLocal to determine benchmarks for local business websites across a number of different industries. On the lower end, 13% [...]