In order to compete with the likes of the audio social platform Clubhouse (which seems to be gaining momentum as we speak), Twitter is doing what they can to evolve and roll out their own version of Clubhouse, called Twitter Spaces. Twitter's audio feature is slowly being released to more users. While the roll out [...]
In case you didn't know (which is unlikely in this day and age), YouTube is a pretty big thing. You can post all the videos you want for other people to enjoy. YouTube is full of incredible videos that range from political to useful to just plain silly and fun. As we know, it's possible [...]
About a year ago, after the European Commission fined Google for €4.3 billion (roughly $5 billion), Google introduced a search choice screen for Android users in the EU that included 4 search engines to choose from that would make that selection the default search box. But, despite the choice being given to Android users setting [...]
After 9 years of being a stay at home mom, Deana Neely decided to become a licensed contractor and start her own company: Detroit Voltage. Detroit Voltage is a business that powers up the city with electrical contracting. Deana uses her Business Profile on Google to help get new customers in front of her daily [...]
Aurora Morales and her two co-hosts examine 4 types of low-quality content that negatively impact a website’s performance. How do you avoid thin content and add value to build a loyal readership that keeps coming back to your site? Learn right here! https://www.youtube.com/watch?v=ZLTz3KRsy4k
Because of Apple's IDFA in-app data tracking process, Facebook taken to warning advertisers of some of the major impacts that will occur. Unfortunately, the ones to see the biggest losses due to these new prompts are its Audience Network partners. There will be new in-app popup alerts coming out of the process, asking users to opt-in [...]
Currently, LinkedIn is in what are the first stages of a plan to develop a support framework for content creators. The purpose of this framework is to give users new advertising and promotional opportunities through the most influential users on LinkedIn. A new job ad was posted last week by Dan Roth, LinkedIn’s Editor in Chief, [...]
According to an announcement by Google, April 30 is the deadline to adopt parallel tracking for Video ad campaigns. Keep in mind that this applies specifically to Video campaigns only, as Parallel tracking originally began in 2018 for Search campaigns. Parallel tracking is a type of campaign click measurement that will help speed up the user's loading [...]
Email marketing lets you stay in contact with your target audience. 80% of business professionals believe that having solid email marketing increases customer retention. Watch and learn these email marketing tips to take your business to the next level. https://www.youtube.com/watch?v=qYzmG_7nx3Y
Darrell Alfonso got the chance to speak with a leading independent martech technical architect, Jep Castelein about the future of martech. Darrell had always wanted to know about the future of martech, and speaking with Jep was a great opportunity. Jep's ideas of where martech were, according to Darrell, "discerning, uncomfortable…and right on." Because of [...]