On August 12, Google announced that it will begin sunsetting the average position metric the week of September 30. Back in February, Google said that the average position would be phasing out earlier this year. We will have until the end of September to think about the repercussions of the change and implement updates to any [...]
The parent company behind TikTok, ByteDance, is taking part in the world of search marketing as it rolled out its own search engine on August 12. The new search engine, called Toutiao Search, is an extension of an existing news aggregator, which is also owned by ByteDance. The results that Toutiao pull are from the web [...]
On August 7, Twitter announced that it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter is streamlining the way in which advertisers use audience data and shifting focus to the Twitter Ads API, which ultimately improves outcomes through technological advancement and developmental flexibility for [...]
Google My Business has added support for hotels to login to Google My Business and update the hotel's services and amenities details. Users are able to add these details under the hotel attributes of the Google My Business console. Sign in to Google My Business.If you have multiple locations, open the location you’d like to manage.Click Info.Next [...]
Soon, Google Maps users will be able to view their flights and hotel reservations directly from the mobile app, and even use augmented reality to direct them as the travel on foot. These features are part of Google’s expanded Maps offerings aimed at travelers. Reservations have a dedicated section in the Google Maps app. Image: Google [...]
You know how bad it feels to spend so much time and effort on outreach and wake up the next day to find an empty inbox. It's pretty demoralizing, and it is more common than you think. When it comes to outreach, getting those emails opened is half the battle. In this episode of Whiteboard [...]
Pinterest is continuing to push its e-commerce initiatives by introducing a personalized “shopping hub” last week that displays at the top of the user feed with product recommendations pulled from retailers' organic Product Pins and Catalog feeds. Retailers will be able to upload Pins via Catalogs and their products will be distributed across Pinterest's shopping surfaces [...]
After three years, the Google Trips mobile app has been phased out and has integrated its "Things to do in a destination," "Trip reservations" and Saved places features into Search and Maps. This phase out follows the launch of Google’s browser-based travel planning tool announced during Google's Marketing Live event in May. The chance that the [...]
Google has announced that you are now able to play podcasts directly in the desktop and mobile search results. Google said, “Starting today, when you’re searching for a podcast about a topic on Google, we’ll show you playable episodes in Search results alongside web pages, news, images and videos.” Here are some screen shots of this [...]
The account map visualization tool is now available in Google Ads manager accounts. If you manage several accounts and sub-accounts in a Google Ads management account, there is a new tool that can help you visualize and navigate. This tools shows a map of all the accounts and sub-accounts under your manager account and makes it [...]