Let's talk about the three phases of turning attention into customer revenue: Connect, which is all about branding; Commit, which is about that lead generation and putting people into your sales funnel; and Close, where it's all about the sales retargeting to talk to people who are already in purchase intent and help them make [...]
According to a report from the Wall Street Journal, a Google crawler has been adding products to e-commerce site shopping carts. Apparently, there have been complaints by sellers about a serial cart abandoner named John Smith. But it turns out that the abandoner is actually a Google bot. A spokesperson from Google said that i [...]
With the AMP restriction on its Top Stories sections being lifted by Google next year in favor of page experience factors, this means that the framework's exclusive benefit will be opening up as well - eligibility for increased visibility and traffic from the Top Stories carousel. Resources are needed in order to maintain AMP pages, [...]
It's a very HEAVY METAL edition of the Search Engine Journal Show! Controversial. Complex. Unconventional. Diverse. Learn how heavy metal music can influence the way you think about SEO and digital marketing – and unlock productivity, profitable thinking, and workflows. https://www.youtube.com/watch?v=xaESrpSeclc
There is a new update to Google Analytics, one that adds bot traffic to be filtered out of reports for Web + App properties automatically. “In App + Web properties, traffic from bots and spiders is automatically excluded. This ensures that your Analytics data, to the extent possible, does not include events from known bots.” [...]
One of the new things found in the updated Bing Webmaster Guidelines is that Bing now supports rel=”sponsored” and rel=”ugc” attributes on your links. This is to add to Bing supporting the rel=”nofollow” link attribute, which has been supported since the Guideline over ten years ago. The new link attributes rolled out last September by Google. How [...]
The Bing Webmaster Guidelines have been recently updated. The new version of the guidelines are broken into several sections, which includes: How Bing finds and indexes your siteHelp Bing understand your pagesHow Bing ranks your contentAbuse and examples of things to avoid With this guidelines update, Bing included the various updates it has been made [...]
Nobody panic! A lot of the coverage around the Big Sur update to Safari scared SEOs into thinking Google Analytics would be completely blocked by the browser. Yes, it's complicated, but in reality the update isn't that extreme. Third-party cookies and some cross-site tracking is indeed being blocked, but not GA itself. https://www.youtube.com/watch?v=Dz02I1mjnBM Read the [...]
TikTok has launched TikTok For Business, a new platform housing all current and future marketing solutions from the social network. Advertisers can run ad campaigns, explore tools like Brand Scan (a new AR effect), and get schooled on all things TikTok within a new learning center. https://www.youtube.com/watch?v=Bvr9ZRukGTM
It's safe to say that COVID-19 and the pandemic it has caused will probably be with us through the end of the year, meaning that consumers will have to be careful regarding return to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. The Pew Research Center held a coronavirus-response consumer survey recently, [...]