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Scott Davenport

Google Ads Cheat Sheet: Mastering Your Ad Position (Infographic)

Just setting sail on the uncharted waters of Google Ads? Feeling a little lost about how to get your website seen by the right people? Don’t worry, matey! This post will be your compass, guiding you through the factors that affect your ad position and ensuring your message reaches its target audience loud and clear. […]

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How to Breathe Life into Your AI-Generated Content

It seems that AI has really blown up over the last few years, and it’s easy to say that it’s been nothing short of a game-changer. As AI tools become more advanced and accessible, they are revolutionizing the way content creators approach their writing process. However, one of the biggest challenges faced by those leveraging

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Organic Social Marketing Strategy for Screen Printing

Screen printing is a unique and versatile printing technique that has been around for centuries. It involves using a mesh screen to transfer ink onto a surface, creating vibrant and long-lasting designs. This process has been popular in the fashion industry for creating custom t-shirts, hoodies, and other apparel items. However, screen printing has also

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How Inclusivity Drives Link Diversity: A Guide to Building a Stronger SEO Strategy

In this post, let’s explore the connection between inclusive marketing and SEO, specifically how creating a more inclusive brand can lead to a more diverse backlink profile – a crucial factor for ranking higher in search results. Let’s take a quick look at this overview of a Whiteboard Friday video, hosted by Isa Lavahun, a

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The Future of Content Marketing: Exploring 15 Text-to-Video AI Tools You Need to Know

Imagine turning your ideas into polished videos with just a few clicks. This is no longer science fiction, thanks to the magic of artificial intelligence (AI). One of AI’s most exciting applications is its ability to transform plain text into visually stunning videos. Gone are the days of complex editing software and countless hours spent

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Is Your Email Marketing Stuck in 2023? Upgrade Your Strategy with These Proven Tactics (and a Video from Social Media Examiner)

Wondering if your email marketing needs an upgrade? Curious what works in 2024? Don’t worry, you’re not alone. Email remains a powerful marketing tool, but with so much information out there, it can be tough to stay on top of the latest best practices. Explore the power of email marketing, debunk common myths, and discover

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Personal Branding Tips: Elevate Your Business in 2024

In a world saturated with choices, authenticity cuts through the noise. Consumers crave genuine connections, and that’s why a staggering 92% trust recommendations from people they know over traditional advertising (Source: Nielsen). This shift in trust underscores the power of personal branding for businesses. A staggering 92% of consumers trust recommendations from individuals they know

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Power Up Your Local Business with Video Marketing

Video marketing has taken the world by storm, with viewership increasing year over year. In fact, videos on landing pages are capable of increasing conversion rates by over 80%. For local businesses competing in today’s digital landscape, embracing video marketing is no longer an option – it’s an absolute necessity. While traditional marketing methods still

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