My law firm has a large email list—can I use my email newsletter to improve my SEO and drive more organic traffic?
By Scott Davenport | | Email, Email Marketing, Email Outreach
It is surprisingly common for law firm marketing teams to run email newsletters and Search Engine Optimization (SEO) campaigns on completely separate tracks. On one side, your firm crafts engaging legal updates to nurture existing subscribers; on the other, your team optimizes your website to capture organic search traffic. If your law firm is treating […]