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Google Announces AMP For Email – Delivering Accelerated Mobile Pages Experiences To Your Inbox

On February 13, Google announced, along with the new AMP Story format at its Conference in Amsterdam, a new way for developers to leverage the fast-loading, mobile-friendly AMP framework. Starting the day of the announcement, developers are able to sign up for preview access tot eh AMP for Email spec and begin developing rich, interactive, engaging email experiences within Gmail. [...]

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5 Rules For Writing Effective Onboarding Emails

When it comes to advice for tech marketers, it rarely covers the words they should be using. It's not really that shocking in a business that takes perverse pride in all the jargon, acronyms and quirky branding.  Brent Sleeper, in an article he wrote about how language and content of great onboarding emails, brings his inner [...]

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How To Take Advantage Of Innovation And Strengthen Fundamentals — Marketing Land’s Top 10 Email Marketing Columns Of 2017

Although email is a digital marketing stalwart, that doesn't mean it's still standing.  In all actuality, email in 2017 is finding its place as an essential part of the growing martech ecosystem. Email is gaining in utility and complexity through software innovations from players, such as Apple, with its iOS upgrades, and Google, with its changes to Gmail [...]

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What Email Marketers Should Know About iOS 11

Apple released iOS 11 last month, which brought a number of changes to Apple Mail.  Because of the fact that 46% of the US smartphone population uses iPhones, it's important for email marketers to understand how the new operating system might impact their ability to reach subscribers. In the case of any release, marketers have to [...]

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Adobe Unveils Its Next-Generation Marketing Cloud

As of today, March 22, Adobe has unleashed what they are describing as the next-gen version of its Marketing Cloud. For the director of product marketing Kevin Lindsay, "Marketing is really the experience business."  This was said during a press briefing, adding that the newest release of their Marketing Cloud enlarges the Cloud's customer experience capabilities.  These features [...]

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Could Virtual Reality Become The New Normal In Email Marketing?

When it comes to consumer technology, it looks like immersion is the next big milestone.  These days, we as consumers have an ever expanding range of virtual reality technologies at our fingertips.  Consumers are at a point were they are ready to consume content, not just as regular spectators as we are all used to, [...]

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How to Plan Awesome Content That Grows Your Email List

When it comes to your subscriber base, everybody has to start somewhere when it comes to learning about it, right?  Who are your subscribers?  How many do you have?  What draws them in, and what turns them off? This was the case for Walter Chen, the founder and CEO of iDoneThis.  When they first started [...]

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What Are Some Email Marketing Predictions For 2016?

We love predictions.  Admit it, you love to see people make educated guesses as to what's going to happen in the future and then see if they inevitably come true, or fail.  We predictions being made over everything, from who will win the next World Series, what the next piece of future tech will become [...]

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