Imagine this: you open your inbox, overflowing with unread emails. How do you decide which ones to click on and which ones get deleted? The answer lies in the power of the email itself. As an email marketer, I’ve seen my fair share of emails hit inboxes – some captivating enough to earn a click, […]

If you’re sending email marketing campaigns to your clients and customers as part of a larger marketing strategy, one of the things you’ll want to make sure of is to brand the emails that you’re creating. This way, you will look good when they land in their inbox. By creating emails that look good, that […]

Email marketing is an incredibly useful method you can use to reach out to customers and clients, allowing you to establish a rapport. But, no matter how useful email marketing can be, you need to keep in mind of your own email inbox – imagine how many emails you get from a variety of businesses […]

Social media is an incredibly popular marketing landscape because it’s incredibly easy to reach new audiences. Because of this, some people, understandably, might begin wonder if the future of email marketing might be uncertain. I get this, because email is one of the oldest forms of communication since the invention of the internet, so why […]

There are always ways you can view link building as a spammy tactic, especially when you send emails that appear to have been created through a template. Getting replies from these types of emails are pretty slim, because it doesn’t take a genius to realize how bad these emails appear when being read by the […]