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Category: Podcasting

Maximize Your Podcast’s Reach with YouTube: A Guide To Growing Your Podcast Audience With Video

By Scott Davenport | May 23, 2023 | Podcasting,  Podcasts,  YouTube

Podcasting has become a hugely popular form of entertainment and information-sharing. It lets individuals and businesses connect with a global audience. But, because of its popularity, everyone seems to be doing it. This is why it’s important that you cial to employ innovative strategies that set you apart from the rest. That’s where YouTube comes …

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Podcast Marketing Stats For Businesses (Infographics)

By Scott Davenport | February 3, 2023 | Infographic,  Infographics,  Podcasting,  Podcasts

A lot of us love podcasts, but why are they so popular these days? It seems that more people are digging into this different form of entertainment and knowledge that can consumed easily and comfortably in a number of different ways. Podcasts aren’t new – but some how they’ve become almost like a virus. Their …

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Podcast SEO: How Do You Make Your Podcast Rank?

By Scott Davenport | November 11, 2022 | Podcast SEO,  Podcasting,  Podcasts,  SEO

According to Entrepreneur, a podcast is an “an episodic series of audio files containing music, interviews or other sounds that you can download to your computer or mobile device. Podcasts are a great way to provide content to your customers while also driving traffic back to your website. They are also a great way to connect …

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What Are Some Of The Best Podcasting Tools That’ll Help You Start Growing Your Podcast?

By Scott Davenport | August 25, 2022 | Podcasting,  Podcasts

With the widespread popularity of podcasting, marketers and business owners have been given the ability to reach an unprecedented amount of people in the online world. People just love listening to podcasts. But are podcasts right for your business? Let’s think about this from the standpoint of your audience. If you have a blog where …

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How To Launch A Podcast From Scratch In 2022 – A Beginner’s Guide

By Scott Davenport | July 6, 2022 | Podcasting,  Podcasts

Are you interested in starting up a podcast for your business, but you’re not totally sure where to start? Why would you even want to start a podcast anyway? Podcasts are a very personal way to reach out to new potential customers and clients. Your listeners will be able to get a better idea of …

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Twitter is Working on a New Podcast Tab to Facilitate Discovery and Engagement

By Scott Davenport | March 4, 2022 | Podcasting,  Podcasts,  Twitter

It seems that Twitter is dead set on making podcasts a larger part of their social media platform, in the form of a dedicated tab. The app researcher, Alessando Paluzzi, posted the above screenshot, and as you can see, Twitter is testing a new podcast section in the sidebar. Jane Manchun Wong has even found another …

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LinkedIn Has Launched A Podcast Network Aimed At Professional Audiences

By Scott Davenport | February 25, 2022 | LinkedIn,  Podcasting,  Podcasts

LinkedIn has launched their own podcast network, titled LinkedIn Podcast Network. the pilot program is going to include a variety of different topics such as tech, mental health, and much much more. The company’s aim is to lure more professional creators to the platform where podcast hosts can further connect with audiences on LinkedIn. We …

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How to Create and Promote Podcasts on Facebook (Infographic)

By Scott Davenport | December 1, 2021 | Facebook,  Infographic,  Infographics,  Podcasting,  Podcasts

You might be thinking, why does my business need to have a podcast? Will it even help get more people interested in my industry and my brand? If done right, absolutely! Podcasting allows your customers to really hear your connection to your niche, your genuine passion for your field, and even your knowledge. This will …

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Self-Serve Podcast Ads Arrive on Spotify, And More

By Scott Davenport | November 26, 2021 | Google,  Google Ads,  Marketing,  Podcasting,  Podcasts

In this episode of Marketing O’Clock, the gang covers several topics including: New podcast ad options from Spotify Insights into the Google Ads feature An array of goodies for YouTube Creators. Jess, Shep and Greg talks about creating campaigns in the Google Ads app, potentially better reporting for RSAs, and more! Check it out below!

How To Start a Podcast 2021: Podcasting For Beginners

By Scott Davenport | November 11, 2021 | Podcasting,  Podcasts

Do you have a lot of thoughts and ideas about the business and industry that you’re in that you’d like to share with the world, and you’re not sure what the best way to do it is? Sure, you could start a YouTube channel that’s connected with your business so that way you can share …

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