On May 2, Spotify announced that it is testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. The streaming service is currently experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever's [...]
Podcasts are growing at a rate of knots, with nearly 68 million Americans listening to podcasts on a monthly basis – that’s nearly one in four people across the country! If you’ve started a podcast, or you’ve considered starting a podcast, then one thing that you definitely need to think about is how to market [...]
Recently, a poll was conducted during one of Kelsey Jones's (from Search Engine Journal) recent webinars about harnessing your podcast network, and the results showed that about 27% of the attendees have a podcast, while 50% are planning on creating one. It isn't surprising to see these numbers, as podcasts and other audio/video content has grown [...]