With 2020 almost over with, it's time to begin looking towards the future, or more specifically, towards 2021. It awesome how many tools we are seeing coming from brands and companies that help us with everyday marketing efforts. It's crazy how much innovation there is in today's digital marketing tools that we get to play [...]
Projects in SEMrush offer additional tracking and analysis tools to help you monitor everything about a website's SEO journey. Join SEMrush’s very own Krista Tidman and Brandon Cooper as they guide you through the projects section of SEMrush. These tools cover the basics of SEO: Website health, keyword tracking on the organic & paid level, [...]
Google is sunsetting the preferred domain setting in Search Console gave site owners the ability to specify which URL to display in search results. Along with the deprecation of this setting, Google will no longer use any existing Search Console preferred domain configuration. The preferred domain setting was one of the several ways to signal to [...]
As an agency, are you set up and ready to go for ongoing Google Tag Manager success? GTM isn't a tool that's the easiest to use, but if you take your time with it and get some experience with it under your belt, it can make things a lot easier. With this episode of Whiteboard [...]
The SEO industry is familiar with Domain Authority, but what is it and what is the right way to use it? In this episode of Whiteboard Friday, Cyrus Shepard explains what's new with the Domain Authority 2.0 update, as well as how to best harness its power for your own SEO success.
Today's search results are sophisticate enough to show the content they are looking for, but in the format they want as well. Identifying searcher intent and interested soley off of ranking results can be a powerful driver of content strategy. in this episode of Whiteboard Friday, Dana DiTomaso describes her preferred tools and methods for [...]
You've been around the SEO block a few times, you'll remember the day [not provided] was introduced. This was a dark day because SEOs seemed to lose a vast amount of trusty information, click data and conversions. This sort of information allowed SEOs to prioritize their targets. According to Google, this information was removed for security purposes. [...]
I'm sure that over the years that you've been in SEO, you've made countless recommendations to clients that ended up going nowhere. Did you run into a lack of budget? You Can't get a buy-in from your boss or colleagues? It's also possible that your work keeps getting deprioritized in favor of other initiatives. What [...]
To some, there is concern that automation is always something to be feared when it comes to PPC management. There is a growing set of tools and actions that can be take in our Google ads that will save us from the mind-numbing repeatable tasks of PPC, so we can then put more time into [...]
One of the more challenging parts of SEO is Link building, and if you add multiple clients to the mix, as well as managing the link outreach process, things can get crazy really quick. When your knee deep in a number of outreach campaigns, it can be difficult to know where to focus your efforts, [...]