Although marketing is crucial for the growth of any business, many small businesses will end up facing tight marketing budgets and high customer acquisition costs. The average cost of acquiring a new customer can easily reach into the hundreds of dollars through traditional advertising channels. With businesses facing budget cuts or financial constraints, maintaining an […]

For every business, a good marketing budget is critical for success, as it forms the basis of any expenditures that are involved in a marketing campaign. Something we should all keep in mind is this – marketing isn’t just doing promotions and advertising. It’s about budgeting for a number of areas, which includes planning, pricing […]