Microsoft Advertising | Thrive Business Marketing

Category: Microsoft Advertising

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Microsoft Video Ads Are Now Available To More Advertisers

By Scott Davenport | November 16, 2022 | Microsoft Ads, Microsoft Advertising, Video Ads

Back in September 2021, Microsoft launched video ads in select countries, and now, a year later, video ads have become available to all Microsoft advertisers in the following locations: United States Canada The United Kingdom France Germany Australia New Zealand While video ads were being tested, Microsoft said that adding video to search campaigns increased …

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Microsoft Ads: The Secret Weapon To Upselling

By Scott Davenport | September 13, 2022 | Microsoft Ads, Microsoft Advertising, Upsell

When you think about digital ads, we immediately think of something like Google Ads. Sometimes, we don’t even consider Microsoft Ads unless we’re reminded about it. In reality, Microsoft is in no way inferior to Google with its advertising offer. Just like Google, Microsoft offers the possibility to place search engine ads. The ads are …

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3 Reasons Why You Should Use Microsoft Advertising For Your Business

By Scott Davenport | August 25, 2022 | Microsoft, Microsoft Advertising

When you’re doing PPC, the first platform you think of is Google Ads, and on most occasions, you probably wouldn’t even think of Microsoft as another PPC option. That’s ok, because others forget too. But if you do remember to utilize it, Microsoft Advertising will easily help you reach even larger audiences than what you …

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Microsoft Advertising Gives Search Marketers The Opportunity To Test Video Ads In SERPs with Video Extensions.

By Scott Davenport | July 12, 2021 | Microsoft Advertising, Video Ads, Video Extensions

For a while now, visual and video ads are something that many advertisers have discovered are the best way to capture the attention of their audience. This is why Microsoft Advertising has globally launched Video Extensions in their latest announcement. If triggered, an image window will appear for searchers in the SERPs with the play …

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Microsoft Advertising Launches Multimedia Ads Beta

By Scott Davenport | July 8, 2021 | Microsoft Advertising, Multimedia Ads

Multimedia Ads, Microsoft Advertising’s new, responsive ad format, has begun rolling out in beta form. With this ad type, advertisers can utilize what ever image they want, as well as headlines and ad copy, in tandem with Microsoft Advertising’s machine learning in order to display ads relevant to both the user and their query. “To …

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Similar Audiences and Google Merchant Center Store Importing Will Come To Microsoft Advertising

By Scott Davenport | June 2, 2021 | Google Merchant Center Store, Microsoft Advertising, Similar Audiences

On June 1 2021, Microsoft Advertising announced its key product updates for the month of June. One of these updates is probably the most impactful among them – Similar Audiences. With this feature, marketers will be able to scale campaigns by looking for users similar to the ones found in your remarketing lists. Similar Audiences …

Facebook Import Is Available In Microsoft Advertising

By Scott Davenport | May 28, 2021 | Facebook, Microsoft Advertising

On May 28, 2021, Microsoft Advertising announced that it is now in the process of releasing Facebook Import, which lets marketers import campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network. With Facebook Import, advertisers can import up to 10,000 campaigns for each campaign per account. Also, you can …

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Updated Phrase Match Will Roll Out To All Languages In July

By Scott Davenport | May 19, 2021 | Google, Google Ads, Microsoft, Microsoft Advertising, Phrase Match

Back in February of 2021, Google announced that they would begin rolling out changes to phrase match and broad match modifiers. With that roll out complete, advertisers could reach people with the following keyword match types: Exact match for precision Broad match for reach Phrase match and broad match modifier for a balance of both …

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Hosts Can Now Charge Admission for Twitter Spaces

By Scott Davenport | May 7, 2021 | Microsoft Advertising, TikTok, Twitter, Twitter Spaces

Twitter has added a new feature where users can now get tickets for Twitter Spaces, which lets them schedule a space in its new audio rollout. Not only that, SEJ also talks about the Microsoft Ads update. Plus, TikTok tries it hand at a new lead generation format.

Microsoft Advertising Will Treat Phrase Matching The Same Way Google Ads Does

By Scott Davenport | May 5, 2021 | Google Ads, Microsoft, Microsoft Advertising

According to an announcement by Microsoft, phrase matching will be expanding by the middle of May to include broad match modifier traffic. Google chose to announce the same thing for their own search engine earlier this year. The reason why Microsoft chose to do the same thing as Google is to make adoption as easy …

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