Paid Search Marketing

8 Paid Ad Secrets You Can Learn From Big Brands

Paid advertisements typically promises a better presence of a brand, providing a larger number of potential audiences and visitors to brands. They usually target the audience in search of a product or service similar to that of the advertised brand, ensuring a larger number of customers are seeing that brand. Big companies are able to …

8 Paid Ad Secrets You Can Learn From Big Brands Read More »

What Does A Comprehensive Paid Search Program Looks Like?

Paid search marketing gives businesses the chance to advertise within the sponsored listings of a search engine or partner site by paying for every time their ads are clicked. Paid search can be a valuable digital marketing tactic for small businesses. By paying for each ad click, that business will be able to drive more …

What Does A Comprehensive Paid Search Program Looks Like? Read More »

Paid Search And PPC Planning – Best Practices

Paid search is a type of digital marketing where search engines allow advertisers to display their ads on their search engine results pages. It’s a model of marketing where the advertiser pays a fee very time an ad is clicked on – basically paying for a visit to your site. Taking a look at Pay-Per-Click …

Paid Search And PPC Planning – Best Practices Read More »

Prime Day Halo Effect And 6 Other Trends To Watch For Back-To-School Search Marketing

This year’s Amazon’s Prime Day is a hard start to the back to school shopping season. The bigger trend is that Prime Day isn’t confined to just Amazon anymore. It’s gone from just Amazon to the entire retail industry in general Shopping interest has increased across multiple marketing channels, including Google search. Steve Costana and …

Prime Day Halo Effect And 6 Other Trends To Watch For Back-To-School Search Marketing Read More »

Google Ads Mistakes to Avoid – Whiteboard Friday

It may be hard to believe, but SEO and PPC aren’t on the on the opposite ends of the spectrum. There are several different ways the two can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this episode of Whiteboard Friday, Dana DiTomaso explains how you can …

Google Ads Mistakes to Avoid – Whiteboard Friday Read More »