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Category: Structured Data

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The Implications of AI on Search Behavior: Tom Anthony on the Context Explosion

In a recent Whiteboard Video, Tom Anthony, CTO of SearchPilot, talks about how AI like GPT-3 is leading to an “explosion of context” in search. As search engines evolve to understand more natural language queries with greater context, it will change search behavior and SEO strategies. Anthony points out how in the past, search engines …

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How Do You Use Google’s Structured Markup Helper?

What is Google’s Markup Help and what can it do to help you out with structured data? According to Google, “The Structured Data Markup Helper helps you mark up elements on your web page so that Google can understand the data on the page.” It can even help you change your email templates, which will allow …

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Does Google Crawl URLs In Structured Data?

Being able to get your links discovered, crawled and indexed by Google is important to your SEO, and can ultimately be advantageous because if one URL gets crawled, then more pages can get crawled on your website. In an episode of SEO Office Hours, John Mueller spoke up about whether or not Google used links …

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How Do We Use Structured Data To Improve Search Visibility & CTR?

If you want to be able to futureproof your SEO with structured data, you’ve come to the right place. Jori Ford, SEO and content expert, will take us through different structured data types and the ways they can improve your search visibility and CTR!

Sitelinks Searchbox, Logo Enhancement And Unparsable Structured Data Report Added To GSC

Three new reports have been introduced by Google within the new Google Search Console – a new report for unparsable structured data and two new enhancement reports. The unparsable structured data report aggregates structured data syntax errors. It puts all the parsing issues, such as structured data syntax errors, that specifically prevented Google from identifying …

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Google Updates Recipe Markup For Google Search & Google Assistant

In an announcement made by Google, it has updated its recipe structured data documentation, which is meant to help webmasters to improve the visibility of their recipes in Google Search and on Google Assistant, including Google Homes devices. Google said, “The updated structured data properties provide users with more information about your recipe, resulting in higher quality traffic to your …

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Google Image Search Adds Badges For Recipes, Videos, Products And Animated Images

Google made an announcement that they will now show badges o some images within their image search interface on mobile.  Adding badges to images helps searchers understand any data behind the image that Google could have. Google said, “These badges will help you uncover images where next steps or more in-depth information is available — everything …

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Here’s Why You Need to Understand Structured Data

Using structured data markup is a good way to help search engines find, understand and feature important information on your site. That means they can do a better job of helping the right people find you in search. A recent session at SMX Advanced in Seattle revealed a number of interesting innovations in the area …

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