There are several clues that can be hiding in your backlink profile that spammy things are happening, including off-topic backlinks to cookie-cutter anchor text. From a single stand point, each issue may not be a big deal, but in conjunction, common red flags can be a big issue when trying to perform an audit with [...]
If you have an audience on YouTube, could you be doing everything possible to reach them? Based on a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube in this week's episode of Whiteboard Friday.
It's easy to get confused when you look at questions about URL structure and information architecture, but it's important to make sure you maintain the distinction. IA tends to be more impactful than URL decisions alone, although the advice that's given around IA will often default to suggestions on how to best structure your URLs. [...]
At some point during your time as an SEO, the topic of faceted navigation is bound to come up It's a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly get out of control with the potential to cause both indexing bloat and crawl errors. In this [...]
I'm sure there are plenty of SEO folks out there practicing outdated SEO tactics who are in the belief that they still have a great deal of positive influence. In this episode of Whiteboard Friday, offers us a series of replacement activities that will go much farther toward moving the needle.
One of the most frustrating tasks that an SEO can take on is pinpointing the reason for a ranking drop.The are a a lot of unknown numbers of factors that going that can go into ranking these days, but luckily, the methodology for diagnosing these fluctuations is readily at hand. In this episode of Whiteboard [...]
Moz has covered both finding featured snippets opportunities, as well s the process of targeting featured snippets you want to win, and now, it's time for the final piece of the pie - how to monitor and measure the effectiveness of your efforts so far. In this Whiteboard Friday, Britney Muller will share three pro [...]
If you can identify where the opportunity to nab a featured snippet, how can you go about targeting it? If you check out part one of Moz's "Featured Snippet Opportunities" series, which focuses on how to discover places where you can potentially nab a snippet. But in this episode of Whiteboard Friday, Britney is focusing [...]
One of the best ways to gain visibility on page one of Google's SERPs is having a winning featured snippet. But it's not easy, as SEO is a very competitive environment. There are tons of specific considerations when it comes to increasing your chances of earning that spot. In this episode of Whiteboard Friday, the [...]
You get up in the morning, drink your coffee, sit down at your work computer to see how everything is going in regards to your analytics and ranking. But your heart sinks when you realize that your rankings have dropped and you're not sure why It's a possibility that you're traffic has dropped off, or [...]