One of the most frustrating tasks that an SEO can take on is pinpointing the reason for a ranking drop.The are a a lot of unknown numbers of factors that going that can go into ranking these days, but luckily, the methodology for diagnosing these fluctuations is readily at hand. In this episode of Whiteboard [...]
Moz has covered both finding featured snippets opportunities, as well s the process of targeting featured snippets you want to win, and now, it's time for the final piece of the pie - how to monitor and measure the effectiveness of your efforts so far. In this Whiteboard Friday, Britney Muller will share three pro [...]
If you can identify where the opportunity to nab a featured snippet, how can you go about targeting it? If you check out part one of Moz's "Featured Snippet Opportunities" series, which focuses on how to discover places where you can potentially nab a snippet. But in this episode of Whiteboard Friday, Britney is focusing [...]
One of the best ways to gain visibility on page one of Google's SERPs is having a winning featured snippet. But it's not easy, as SEO is a very competitive environment. There are tons of specific considerations when it comes to increasing your chances of earning that spot. In this episode of Whiteboard Friday, the [...]
You get up in the morning, drink your coffee, sit down at your work computer to see how everything is going in regards to your analytics and ranking. But your heart sinks when you realize that your rankings have dropped and you're not sure why It's a possibility that you're traffic has dropped off, or [...]
In SEO, we know that it's pretty difficult to get ranked Google Even then, SEO ranking factors studies can still be quite alluring. But keep in mind, you need to be careful with what you read. When reading these studies, you need to look at them with a critical eye. In this episode of Whiteboard [...]
As you look through your rankings, you might find that you're doing one in one location, but then find that you aren't ranking nearly as well in another? Overall, this is more common than you think, even for sites without an intent to capture local queries. In this episode of Whiteboard Friday, Rand shows us [...]
Looking at ranking factors, we have several of them, including links content and RankBrain, but it seems that there is now another one, and its searcher task accomplishment. Searcher task accomplishment is a compelling argument for how we should be optimzing our sites. Are they solving the problems searchers seek answers for? In this episode [...]
Do you have any questions about canonical tags? If so, you're in luck! There's a Whiteboard Friday for that! In this episode, Rand defines what rel-canonical means and its intended purpose, when it's best used, how to use it, and situations you should avoid. SEO Best Practices for Canonical URLS + the Rel=Canonical Tag - [...]
While competing with comparison sites in the SERPS might feel like a losing game, it doesn't have to be. This episode of Whiteboard Friday has Rand explaining the challenges and outlines five solutions that will help you start ranking for those high-value comparative terms. Mission SEO Impossible - Whiteboard Friday