scottorth

Ruling by Wisconsin Court Threatens Web Host Immunity

In the matter of Daniel v. Armslist, LLC, a Wisconsin appeals court published an opinion that threatens Section 230 website host immunity. In short, the matter pertains to a lawsuit stemming from a shooting incident that left four dead.   The weapon was purchased from an online advertising service known as Armslist.  The shooter was subject …

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Social Media FTC Endorsement Guides

Ever watch those famous bloggers randomly endorse a product or service?  Maybe a celebrity makes a great comment about a product on their social media page?  Brands love these kinds of endorsements. But there are specific FTC Endorsement Guidelines that must be followed, so that the public knows if there is a sponsored relationship between …

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4 Tips to Stop Negative Thinking and Live a Happier Life

Written by Scott Orth If you’re interested in controlling negativity and living a more positive and productive life, start by reading my Positive thought post . Since writing that post I’ve had many conversations with people who ask how to stop negative thinking so that positive thoughts can become more of the norm. It’s a …

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Avoiding Website Redesign Disaster – And How my Client Lost $2M/Year in Revenue

Written by Scott Orth It’s not often I write a post without a happy ending. But I feel compelled to tell a story of a highly profitable client case study, which turned bad due to some detrimental redesign SEO decisions. Our client was a small, local services business in California. They were a profitable business …

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