Looking for ways to get more out of your influencer marketing campaigns? You’re not alone. With the rise of entertaining platforms like TikTok and Instagram Reels, and even established social networks leaning heavily into short-form video, the demand for creator partnerships is booming. A recent survey shows that investment in influencer marketing is now increasing at a faster rate than traditional ad spend.
The key to success? Matching your brand with the right creative partner. The perfect influencer campaign can significantly boost brand awareness with your target audience, and the potential for virality is high when you leverage the platform expertise of these online tastemakers.
If you’re ready to invest in influencer marketing, this post is for you. The team at SEMRush, a leading SEO and marketing toolkit company, recently published an updated version of their 8-step influencer marketing checklist. We’ve included this checklist into a handy infographic to help you navigate the process, from setting goals to analyzing results.
Keep reading to get a sneak peek at each step, and then scroll down to see the full infographic!
