One of the biggest problems faced by businesses today is the inefficient collaboration between marketing and sales teams. So when it comes to Search Engine Marketing – who owns it? By the name of the activity itself, most would say the marketing team owns it. If your company is still living in the dark ages [...]
Happy Friday! My favorite post this week BY FAR is from Brian at ScoreBoard Media. The post is all about how SEO consultants should easily pull in $500k a year for consulting - but most aren't. I started doing Search Engine Optimization for my own business about seven years ago. About three years ago I decided [...]
There was a great post on SEOmoz today that fits right in with what we're always preaching about online and offline marketing collaboration. Please take a look.
I was once asked why I would want to take a vacation in January – after all, with the long holiday (Christmas) weekend, I should already be relaxed. My reply… “You don’t have kids, do you?” For parents (and grandparents I imagine), the annual chaos often begins sometime in November as the kids start realizing [...]
Search Engine marketing is no longer about showing up in the top ten results. Well okay, that is still important, but it’s only one piece of the overall puzzle.As sophisticated businesses and marketing agencies embrace the world of Internet Marketing, Search Engine Marketers are being asked to deliver a level of strategy and value never [...]
Do you sell a product or service on your web site? Forget e-commerce - that's too literal. What I'm asking is: do you sell your business online in hopes of enticing customers or clients to buy, sign-up, contact you, or register? If so, please read on... No Soliciting Studies are continuously conducted by individuals, firms, [...]