Could Apple be trying to branch their business model into the search engine market? In 2018, Apple sought to bolster development of its own web search engine by buying machine learning startup Laserlike, which was founded by three former Google search engineers. In this episode of Whiteboard Friday, Tom shows talks to us about his research …
Apple’s iOS 14.5 has been out a little while now to a lot of controversy. Although 14.5 has a slew of new features, the controversy behind this version of iOS is Apple’s Tracking Transparency (ATT) which requires apps to get the permission of every user before it is allowed to track their data across apps …
As of this writing, it’s been a couple of days since iOS 14.5 officially launched. In case you’ve been living under an SEO rock, this could change how advertisers do their ad marketing, at least on Apple devices. Some of the things included in the new update includes: The ability to unlock your iPhone while …
Apple’s New App Tracking Permissions Is Live In iOS 14.5 Read More »
It has been officially confirmed that next week, Apple’s new opt-in data tracking prompts for apps will be rolling out to iOS users with the 14.5 update. Facebook recently issued a reminder to developers and advertisers how they will be able to prepare and what is likely to be impacted due to this iOS update. Apple’s …
Facebook Provides Advice to Help Advertisers Prepare for Apple’s iOS 14.5 Update Read More »
According to a Singular survey, over 60% of people clicked on the “Don’t Allow” button of Apple’s new app tracking transparency prompt. This has doubled since last year (only 31% of iPhone and iPad users took advantage of Apple’s limited ad tracking capabilities). For most people who do allow tracking on their Apple devices, app …
Most People “Won’t Allow” Cross App Tracking With New iOS Update Read More »
Back in December, Facebook decided to push forward with their public offensive against Apple’s coming IDFA changes and fight for small businesses. On February 26th, the company launched a brand new ad campaign, which includes TV and digital promotions. The purpose of the new campaign is to better explain why personalized ad targeting is good, and …
Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple’s Coming IDFA Change Read More »
Apple announced that iOS14 will be including an App Tracking Transparency feature, which means users will opt out of tracking by default, and force them to opt-in. Facebook now has beef against Apple of this new privacy feature, as it will limit Facebook’s ability to gather user data as long as people are on an …
Facebook Fights Apple Over iOS 14 Privacy Updates Read More »
Apple’s App Tracking Transparency feature found in iOS 14 has made a lot of noise in the digital advertising community, and Facebook has taken out an ad defending small businesses, or their money.
During an investigation that took well over a year, it was found by the House Antitrust Subcommittee that bit name online companies Facebook, Apple, Google and Amazon hold quite a lot of power over each of their own particular markets. The Subcommittee has proposed that a significant change happen to how each company operates. What …
With the impending approach of iOS 14, things will be changing a bit. Currently, Apple Maps uses Yelp and TripAdvisor regarding reviews for local businesses and business related content. According to 9to5Mac: “As of the latest iOS 14 beta, it appears that Apple is looking to remove dependencies on Foursquare and Yelp as sources of …
iOS 14 Is Getting Apple Ratings. Will It Be Disruptive? Read More »