Business marketing

Top 10 Digital Ad Tips to Boost Your Business

Digital advertising has undergone a drastic evolution throughout the years. Due to the changes in consumer behavior and increase in digital consumption in the past years, it has become one of the most significant components of modern-day marketing and business strategy. Many companies are leveraging Google Ads and other online tools to connect and engage …

Top 10 Digital Ad Tips to Boost Your Business Read More »

What Are A Handful Of Ways You Can Better Utilize Twitter To Maximize Conversions For Your Business?

Twitter can be a great place to market your brand since it provides access to millions of users. If your brand views these users as potential customers, and you you market to them in the right way, you will gain a great amount of exposure. Twitter is a cost-effective way to engage your audience that …

What Are A Handful Of Ways You Can Better Utilize Twitter To Maximize Conversions For Your Business? Read More »

Six Steps to Improve Google My Business Page Ranking

(Also called Google Places, Google Local, and (erroneously) Google Maps) Written by Scott Orth If you’re a local business, you want local visibility and traffic, right?  What better way to gain local exposure but to show up in Google local search, with a Google My Business page? If you don’t already know, when you type …

Six Steps to Improve Google My Business Page Ranking Read More »

How Google Analytics Made my Client an Extra $198,362 in 60 Days

              Written by Scott Orth – One of the first requirements I have for every new client is Administrator access to their Google Analytics account. What if they don’t have Google Analytics, you ask?  What planet are they on? Seriously, why wouldn’t a business utilize one of the most …

How Google Analytics Made my Client an Extra $198,362 in 60 Days Read More »

Business Intelligence in Search Marketing

Written by Scott Orth – This…Is…Awesome!  I was just browsing through some of my old presentations and articles, and I came across a post from 2007.  We’re talking EIGHT YEARS ago! The post is about the importance of business intelligence in search marketing. Sometimes it just hurts to be in front of the curve!  In …

Business Intelligence in Search Marketing Read More »