Digital advertising has undergone a drastic evolution throughout the years. Due to the changes in consumer behavior and increase in digital consumption in the past years, it has become one of the most significant components of modern-day marketing and business strategy. Many companies are leveraging Google Ads and other online tools to connect and engage …
In a number of debates on the subject, people might argue that speed is quality and to have quality, you should have speed, meaning that the higher your site works, the higher its quality will be. In the following video, Marketing 360 will give up seven tips that will help increase your speed. These tips …
Twitter can be a great place to market your brand since it provides access to millions of users. If your brand views these users as potential customers, and you you market to them in the right way, you will gain a great amount of exposure. Twitter is a cost-effective way to engage your audience that …
This Hubspot video talks about Facebook Groups, and will dive into the difference between public and private groups, ways to foster relationships with your group members, how to automate group member approvals, and more tips to step up your Facebook Group game.
(Also called Google Places, Google Local, and (erroneously) Google Maps) Written by Scott Orth If you’re a local business, you want local visibility and traffic, right? What better way to gain local exposure but to show up in Google local search, with a Google My Business page? If you don’t already know, when you type …
Six Steps to Improve Google My Business Page Ranking Read More »
Written by Scott Orth – One of the first requirements I have for every new client is Administrator access to their Google Analytics account. What if they don’t have Google Analytics, you ask? What planet are they on? Seriously, why wouldn’t a business utilize one of the most …
How Google Analytics Made my Client an Extra $198,362 in 60 Days Read More »
I have been building success for businesses small and large for more than 16 years. My focus has always been primarily on Internet marketing; but being involved in such a variety of marketing plans and strategies over the years has given me incredible insight into what works and …
Written by Scott Orth – They say Honesty is the best policy. And it’s a policy I live by… even after it cost me over $1.2 Million in lost client revenue in just the past 18 months. I’m a consultant. I tell you how to improve your business and I advise on the best ways …
Written by Scott Orth – This…Is…Awesome! I was just browsing through some of my old presentations and articles, and I came across a post from 2007. We’re talking EIGHT YEARS ago! The post is about the importance of business intelligence in search marketing. Sometimes it just hurts to be in front of the curve! In …