App

App Store Optimization – The relationship between ASO & SEO

How much Google knowledge and SEO experience is needed for Apple or Android app store optimizations? In this Search Engine Journal video, Jackie Chu of Uber talk about ASO and how SEO’s might have an advantage when it comes to app optimization, since SEO knowledge does have a part to play in the realm of …

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In-App Billing Testing – The Zen of Monetization #9

It’s important not to frustrate your user, especially if trying to spend money in your app. This is why testing is important when talking about In-App Billing purchases. Google Play Developer provides several tools that help you test your In-App Billing implementation, like static billing responses, test purchases and tests with real transactions using alpha …

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Google App Update Contains AMP Feature And More

On May 27, Google has updated their app (at least for the iOS, but I’m assuming the Android version has been updated as well, but I don’t have access to an Android device) to feature some faster ways to access information through the app. What are the features that have been updated in the latest …

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In-App Billing Security – The Zen of Monetization #8

When selling online content, it’s important to deliver the correct content to the right user. As you design your In-app Billing implementation, be sure to follow the security and design guidelines. These guidelines are recommended best practices for anyone who is using Google Play’s In-app Billing service. For more information about in-app purchase, visit: * …

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Is Apple Building AdWords-Like Ad Product For The App Store?

It looks like Apple wants to do what Google is doing, as they are reportedly building a paid-search-style ad product for there App Store.  In a report by Bloomberg, Apple “has constructed a secret team to explore changes to t he App Store, including a new strategy for charging developers to have their apps more prominently …

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