Yahoo has, after a number of months of testing with over 100 advertisers, launched custom audience targeting for search and native image and video ads on Yahoo Gemini in the US. Custom audience targeting was first announced by Yahoo in September, and was in its testing period since January.  With this custom audience targeting, advertisers are able to …

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On Thursday, Yahoo launched its version of product ads, which allows ads to appear in search and display on mobile, tablet and desktop devices. As some of the first retailers to have piloted the new ad formats, Kohl’s Wayfair and Overstock have announced just two weeks ahead of the Black Friday weekend are utilizing Yahoo’s products …

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