Category: GEO

Three vertical infographic panels titled SEO, AEO, and GEO compare search, answer, and generative optimization approaches.

What’s the Difference Between SEO, AEO, and GEO?

For years, search engine optimization was the main way businesses thought about getting found online. If someone needed a lawyer, a contractor, a consultant, a dentist, or a local service provider, they usually started with Google. That meant your website needed to rank well for the right keywords, show up in local search results, earn […]