Jes Scholz on Establishing Brand Authority in the Knowledge Graph
By Scott Davenport | | brand, Brand Authority, Knowledge Graph, Whiteboard Friday
In a recent Whiteboard Friday video, Moz’s Jes Scholz unpacks how brands can establish a strong presence in Google’s Knowledge Graph. As Google has evolved beyond just ranking URLs to understanding entities and their relationships, optimizing your brand as an entity in the Knowledge Graph has become crucial. Scholz explains how Google’s Knowledge Graph search …
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