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Google Search Tests New Interface For Movie, TV Show Streaming Options

Google is testing a change in the search results for TV show and movie streaming options.  This feature was first launched by Google in the knowledge panel in 2017.  With this test, more streaming providers and options have been added. Screen shots of the new interface being tested for TV shows and movie streams were posted by Valentin [...]

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#SEOisAEO: How Google Uses The Knowledge Graph In Its AE Algorithm

This is going to be a stunner! Beyond RankBrain and Position0, few people have a good grasp as to how the Knowledge Graph is weaved into Google’s algorithms. Google are playing their cards unusually close to their chest about that because the Knowledge Graph holds the key to all three pillars of AEO (Relevancy, Understanding [...]

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Google Adds College Search Knowledge Panel

According to an announcement, Google is coming out with a new search feature that is designed to help would-be college students find the perfect school.  By searching for college-related topics on the search engine, Google will now how you more ways to “explore educational options and find a college that meets your needs.” In order to give [...]

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How To Use The Knowledge Graph For Higher Rankings

For a while now, Google has been on a mission to transform search from "strings to things."  That mission is one of the reasons for the Hummingbird update, as well as the rise of RankBrain. In order to get this feat off the ground, Google needed to create connections between their data using “real world context.” [...]

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Google Manufacturer Center For Product Data Expands Scope, Launches API

Due to the growing importance of Google Shopping campaigns in paid search results for brands and manufactures, getting product data correct and consistent is an increasingly urgent task.  The product itself has been fairly sleep, but Google announced this week some new features and an expansion of Manufacturer Center. Google Manufacturer Center, which was launched in 2015, was [...]

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Google Tests ‘Notable Moments’ Carousel In Knowledge Graph Cards

A new feature is being tested by Google for some of its knowledge graph cards, which shows a section for "notable moments" in a carousel format in the knowledge card. Sergey Alakov shared a screen shot of it on Twitter: These "notable moments" shows webpages that have a timeline-based information about the individual.  As shown in the [...]

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Google Showing Knowledge Graph Data In Local Panels

Google has begun sowing more information about local businesses in some local knowledge panel results.  This is being implemented by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts. The following screen shot shows a search for [kfc] which brings up locations for KFCs that [...]

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