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Google Adds College Search Knowledge Panel

According to an announcement, Google is coming out with a new search feature that is designed to help would-be college students find the perfect school.  By searching for college-related topics on the search engine, Google will now how you more ways to “explore educational options and find a college that meets your needs.” In order to give [...]

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How To Use The Knowledge Graph For Higher Rankings

For a while now, Google has been on a mission to transform search from "strings to things."  That mission is one of the reasons for the Hummingbird update, as well as the rise of RankBrain. In order to get this feat off the ground, Google needed to create connections between their data using “real world context.” [...]

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Google Manufacturer Center For Product Data Expands Scope, Launches API

Due to the growing importance of Google Shopping campaigns in paid search results for brands and manufactures, getting product data correct and consistent is an increasingly urgent task.  The product itself has been fairly sleep, but Google announced this week some new features and an expansion of Manufacturer Center. Google Manufacturer Center, which was launched in 2015, was [...]

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Google Tests ‘Notable Moments’ Carousel In Knowledge Graph Cards

A new feature is being tested by Google for some of its knowledge graph cards, which shows a section for "notable moments" in a carousel format in the knowledge card. Sergey Alakov shared a screen shot of it on Twitter: These "notable moments" shows webpages that have a timeline-based information about the individual.  As shown in the [...]

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Google Showing Knowledge Graph Data In Local Panels

Google has begun sowing more information about local businesses in some local knowledge panel results.  This is being implemented by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts. The following screen shot shows a search for [kfc] which brings up locations for KFCs that [...]

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Google Is Testing Ads In Local Business Knowledge Panels

Google is currently testing more ad opportunities in knowledge panels  In this particular case, the company is testing ads on panels for local businesses. The test was spotted by Dr. Pete Meyers of Moz.  Below, you'll see an example of how an ad from Groupon for the featured club.  A call to action to "View [...]

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Google Adds Booking For Spa And Salon Appointments From Search & Maps

Consumers in the US are now able to book appointments with salons and spas through Google. Beauty is now the second category of appointment bookings available through Google in the US.  Back in December 2016, consumers in select cities were able to book fitness classes through the Reserve with Google site, as well as Google Search and Maps.  Then [...]

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