Google’s is a knowledge base used by Google to enhance its search engine’s results with information gathered from a number of different sources, which is then presented to users in an infobox next to the search results. But have you claimed your Knowledge Panel yet though? Have you created the entity of your company so […]

In an announcement, Google has launched a new feature within Google Images search on mobile to show “quick facts about what you see on Google Images.” Under the image preview window, Google added knowledge panel details that can be opened and expanded to show more information about the image. Google said “when you search for […]

It appears that Google is rolling out new call-to-action buttons for service level businesses in the local knowledge panel. The businesses that have opted into messaging in Google My Business will find that button show up for branded queries. So how does it work? All you need to do is search for a business’s name, and […]

Back in 2017, there was an old knowledge graph trick that was reported on by Search Engine Land that is now getting a lot of attention after recent reports about how it can be used to manipulate, confuse and trick searchers.  Basically, with this trick, it’s possible to show any site for any query in the knowledge panel area. Here […]

Google is testing a change in the search results for TV show and movie streaming options.  This feature was first launched by Google in the knowledge panel in 2017.  With this test, more streaming providers and options have been added. Screen shots of the new interface being tested for TV shows and movie streams were posted by Valentin […]

This is going to be a stunner! Beyond RankBrain and Position0, few people have a good grasp as to how the Knowledge Graph is weaved into Google’s algorithms. Google are playing their cards unusually close to their chest about that because the Knowledge Graph holds the key to all three pillars of AEO (Relevancy, Understanding […]

This is big! The Knowledge Graph is all the rage at the moment… with reason. It is the foundation of any digital strategy. If you have a decent understanding of what it is, but you are curious to know more about how it works and how well Google is doing in filling it with reliable […]

According to an announcement, Google is coming out with a new search feature that is designed to help would-be college students find the perfect school.  By searching for college-related topics on the search engine, Google will now how you more ways to “explore educational options and find a college that meets your needs.” In order to give […]

For a while now, Google has been on a mission to transform search from “strings to things.”  That mission is one of the reasons for the Hummingbird update, as well as the rise of RankBrain. In order to get this feat off the ground, Google needed to create connections between their data using “real world context.” […]