Local Marketing

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Local Marketing And How To Use Location To Your Advantage

With local marketing you will be able to reach new audiences, boosts your search rankings and online traffic, establishing your business in your local community. This is why it’s essential that you nail down your local visibility, no matter what kind of business you’re running. The advantages of using location includes: Higher and faster market penetration …

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New Google Local & Google Maps Features That Boost Marketing

If you really want to win 2022 when it comes to local business success, you want to be the first in line to utilize Google’s newest marketing features in your area. Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., talks with Search Engine Founder, Loren Baker, on the Search Engine Journal Show to talk …

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New Google Local & Google Maps Features That Boost Marketing

If you really want to win 2022 when it comes to local business success, you want to be the first in line to utilize Google’s newest marketing features in your area. Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., talks with Search Engine Founder, Loren Baker, on the Search Engine Journal Show to talk …

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What’s Going to Change in Marketing in 2022?

Change is the one true constant in life, and it seems to stay true in digital marketing as well. Just when you think you’re finally getting used to something, something or somebody decides to change things up. Marketing certainly isn’t exempt from this rule, and it’s probably gong to change again in 2022. Do you …

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What Are Some Great Ways To Drive Local Business In Competitive Markets With Search

Why is competition important? If any given market is competitive, then business will have a greater incentive to lower prices, improve their services and products, and provide clients and consumers more options. Businesses have to innovate in order to make their products different and better than the others. For any business location, local search marketing …

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What Are Some Local SEO Mistakes That You Can Avoid?

Google is a pretty popular site these days and is incredibly useful for looking up and learning about the things you need. I’m sure you’ve heard of it. The search engine experiences about 5 billion searches per day. This is the place you’d go online to search for products and services. But optimizing for local SEO …

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How to Use GMB Posts And Facebook Events for Local Marketing

Are you a business looking to market your products and/or services to a local audience? To help get your business seen by as many people as possible, you can use both Google My Business Event Posts and Facebook Events to get all those extra eyes on your brand. With Google My Business Events, you are …

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Multi-Location Businesses Increase The Standard With Localized Strategies

According to a report by the Localized Marketing Benchmark Report (LMBR), the combination of online searches with local intent and social platforms rising influence has created great results for multi-location businesses with localized strategies. The report saw businesses who focused on localized marketing strategy increased their revenue by upwards of three times of their competitors. The …

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Proven Local Marketing Strategies to Drive Customer Experience & ROI

Businesses that flourish and succeed are usually the ones that provide the sort of products and services that consumers want. This means that these businesses must keep in constant communication with their consumer base so they know what kind of direction they should be heading in. These days, consumers desire more and more personalized and …

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PPC And SEO Rank High For Effectiveness For Local Marketers

According to Borrell, a company that provides in-depth data and insights on local advertising and marketing expenditures, SEM and SEO are topping the “most effective” chart among “Local Marketing Masters.” Borrell released a report called “The 2021 Mindset of Local Marketing Masters,” and in it, it found that a number of digital marketing channels have …

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