eCommerce sites are a big thing these days. They’ve been around for years, and more and more customers and making purchases online from them because they’ve become easier and convenient to shop at. If you’re thinking of creating an eCommerce website for 2021 and you want to know what some of the current trends are […]
For many of us, the holiday season is just getting started, but for marketers, they’ve been prepping for this for a little while now. They’ve been prepping their content, category and product pages so that they can maximize search visibility as the shopping season really begins ramping up. With weeks left before Black Friday arrives, […]
The National Retail Foundation (NRF) reports this year’s online holiday sales are expected to have an increase of 11% to 14% over last year. If this is true, holiday sales will bring in somewhere between $162.6 billion and $166.9 billion. This is more than 16 billion over 2018’s holiday e-commerce revenue in the US. Compared to […]
The paid search industry has changed rapidly over recent years, and the latest trend to take over is smart bidding. One of the most frequent problems where smart bidding and smart campaigns are concerned is the lack of transparency and control in smart shopping campaigns. It’s too much of a risk to go from smart […]
According to Adobe’s predictions, e-commerce sales should be able to remain robust, even with this year’s short-than-usual holiday season. Adobe expects online holiday revenue to reach $143.8 billion this year, which is a 14.1% increase since last year. This estimate is below the 16.5% year-over-year increase in e-commerce sales that Adobe reported last year when the […]
A new report from eMarketer shows that a greater than expected number of users are shopping via smart speakers. Based on the revised estimates, 31 million people in the US are going to shop via a smart speaker this year, up 31.6% from 2018. It’s predicted that by 2021, 38 million people in the US are going […]
It appears that the final holiday online shopping tally is out. According to Adobe, total e-commerce sales (November 1 to December 31) hit $91.7 billion, representing growth of 11 percent year over year. During the 61 shopping day period, all but five of them saw at least $1 billion in online revenue. It was shown that […]
Thanksgiving and Black Friday online retail sales have exceeded $5 billion, according to Adobe. Something even more noteworthy in a way is that mobile devices have contributed a record of $1.2 billion to that $5 billion on Black Friday alone. There was some mixed data on in-store traffic and sales with some other sources reporting that there […]
Google has published a compilation of stats, to help round out a picture of how mobile is influencing shopping behaviors in-store and online, along with a a set of recommendations for effectively reaching shoppers on mobile this holiday season. Check out the data, which indicates how mobile will play a role in retailer and brand success […]
In 2015, US mobile ad revenue was approximately 35 percent total digital revenue. That equates to $20.8 billion. Although that is a nice chunk of money that ad revenue is pulling in, it seems that revenue from in-app purchases is completely over taking in-app ads, according to AppsFlyer State of In-App Spending. The study done by AppsFlyer looked […]