Retargeting | Thrive Business Marketing

Category: Retargeting

The Power of Personalization: Leveraging Retargeting for Customized Marketing

By Scott Davenport | August 28, 2023 | Retargeting

Today, consumers expect personalized and relevant marketing. Personalization in marketing involves tailoring content, offers, and messaging to each individual customer based on their interests, behaviors, and preferences. Personalization is important in marketing because it leads to better engagement and higher conversion rates. Studies show that personalized marketing efforts improve click-through rates by an average of …

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Boost Your ROI with Retargeting: Tips and Best Practices

By Scott Davenport | August 10, 2023 | Retargeting

Have you ever noticed ads following you around the internet after visiting a certain website? That’s retargeting at work. Retargeting, also known as remarketing, is a smart advertising technique that allows businesses to reconnect with website visitors through targeted ads across channels. Being able to stand out amongst the noise is extremely important critical for …

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Maximizing Email Retargeting for Engaging Website Visitors

By Scott Davenport | May 11, 2023 | Email, Email Marketing, Retargeting, Retargeting & Remarketing

Are you struggling to convert website visitors into paying customers? Do you find that a significant percentage of people who visit your website do not make a purchase or engage with your brand in any meaningful way? If so, you may be wondering how to re-engage these visitors and turn them into loyal customers. In …

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What Are Some Ways That You Can Segment Your Audience For Successful Retargeting?

By Scott Davenport | February 2, 2022 | Retargeting, Retargeting & Remarketing

In the marketing space, for every person that displays interest in your brand, product or service, you have increased your chances of gaining their business. This is what is called a warm lead. Not everybody who visits your website will immediately call you, email you, or convert in general. This is why you need something …

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How To Run Retargeting Ad Campaign on Facebook

By Scott Davenport | November 9, 2021 | Facebook, Facebook Ads, Retargeting, Retargeting & Remarketing

Facebook retargeting can be a major benefit to any business who is advertising on the social platform, as it has a number of benefits: Generates More Sales. Reaches Interested Prospects. Increases Brand Awareness. Gains Insights. Improves Cost Effectiveness. Keeps up with Digital Marketing. So if you haven’t been using Facebook to help retarget your ads, …

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What Are Some Powerful Facebook Ads Targeting Options You Can Use?

By Scott Davenport | June 23, 2021 | Ad Targeting, Ads, Facebook, Retargeting, Retargeting & Remarketing

A lot of people use Facebook to check up on their friends, as well as check up on goings on around the world. As more people spend use the social platform, it continues to expand, opening up whole worlds of different things that can be targeted through advertisements. Although Facebook had introduced Engagement Remarketing options …

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5 Ways To Capitalize On Google Tag Manager

By Scott Davenport | October 9, 2017 | Martech Marketing, Retargeting, Retargeting & Remarketing

Chicago-based personalization and e-commerce platform, TouchCR, came out recently with a solution for cookie-less tracking. This is good for advertisers who freaked out over Apple’s recent moves against cookies in the newest Safari and Mac OS versions. Of course, this isn’t all good news though. TouchCR’s solution is oriented toward first-party users. The company’s chief technology innovation officer …

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AdRoll Launches First-Party Data Pool For New Customer Targeting

By Scott Davenport | June 17, 2015 | Display Advertising, News, Programmatic Advertising & Media Buying, Remarketing, Retargeting

AdRoll, the ad retargeting platform, has decided to branch out some new customer acquisition marketing with act-alike audience targeting, which is based on a pool of advertisers’ first-party data. The product, which is called Prospecting, launches in beta form on Wednesday. According to AdRoll, there are over 1,000 advertisers who are participating in early test …

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The Components Of A Well-Oiled Retargeting Machine

By Scott Davenport | November 3, 2014 | Display Advertising, Remarketing, Retargeting

In marketing, we are always looking for ways to get our message and the thought of our products out there to the masses. After all, if we don’t, then you won’t be in business for much longer. But theres more to it than getting your message out there once and you’re done. Marketers are always …

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