Content is the cornerstone of any successful digital marketing strategy. Its power goes far beyond simply grabbing attention. For content marketers, measuring the return on investment (ROI) is essential. This allows them to justify resource allocation and continuously improve their strategies. While page views and traffic are important metrics, they fail to paint the complete […]
As SEO constantly evolves and changes, it can be difficult to keep up with the latest trends and techniques. It’s crucial to remain up-to-date to ensure that your business website is optimized for search engines. If you feel like you don’t have enough time, focusing on uncovering and prioritizing commercial opportunities can be helpful. For […]
There are those out there who considers SEO a marathon and PPC a sprint. We need to understand that, in reality, marketing is a triathlon. Every part of marketing needs its own tactics. What’s the difference between SEO and PPC? SEO is about optimizing content to rank well on Google, providing a better experience for […]
When you look at return on investment (ROI) and digital marketing as a whole, they are always evolving and changing all the time. Thanks to the pandemic, the speed at which we are all moving to digital has sped up dramatically, which is much faster than we ever expected. ROI is an important part of […]
Facebook is constantly updating and changing, and 2022 isn’t going to be any different. This means your old strategies you used for marketing may no longer be as effective as they used to be. Don’t worry because, in this video, LYFE Marketing is here to give you their top 5 ad tips for 2022 to […]
Do you want to find ways you can improve your social media marketing efforts for the new year? Perhaps you’re ok with where you are, but if you want to establish a new direction for your social media ROI, then the team over at Click Dimensions could help you out! They put together a simple overview of […]
Sometimes, search marketers can have it tough. They could get all this important work completed, but if they can’t get it implemented simply because of the higher ups said no, it can get pretty frustrating. Kavi Kardos, the SEO of Moz gives us the numbers and talking points you can use to justify the return […]
Influencers are your content production, as they are able to create native ads that tend to resonate better with their audiences. Because of this, influencers are able to enhance your advertising performance and improve your brand’s overall conversion. Influencer marketing is a pretty big thing, but does that mean that everybody’s influencer campaigns delivering results? […]
Businesses that flourish and succeed are usually the ones that provide the sort of products and services that consumers want. This means that these businesses must keep in constant communication with their consumer base so they know what kind of direction they should be heading in. These days, consumers desire more and more personalized and […]
So we have all been there, right? Senior stakeholders are wondering how to allocate marketing spend for the new financial year, and you are left to work out the market size and potential SEO opportunity for the entire company. Oh, and you have got one week to do it. So, what do we do in […]